The Effects of the Online Review Credibility on the Accommodation Sharing Platform Repurchase Intention: Focused on the Xiao Zhu(小豬), Ma Yi(螞蟻), Tu Jia(途家), Mu Niao(木鳥)

Park, Sang Soo; 교수, 충북대학교 국제경영학과; Cho, Kang Pil; Yang, Juan; Wang, Lei; Zhou, Cui

doi:10.33575/kcrr.2019.5.3.111

Cited by 3 publications

(1 citation statement)

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“…[12] I think the Pinduoduo platform is pleasant. [e.g., 37,40] I'll recommend the Pinduoduo platform to someone else.…”

Section: Platform Attitudementioning

confidence: 99%

What makes people revisit e-commerce platform? A case study on Pinduoduo platform in China

Yoon,

Tan

2022

IJECS

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In recent years, China's e-commerce market has been growing very fast with many new platform companies are in fierce competition. However, there is not much research done previously which attempted to identify factors that contribute to the platform success in China. In view of this apparent shortage in the literature, this study aims to take a case approach to verify whether the characteristics of the Pinduoduo platform affect the platform attitude to enhance customers' revisit intention. With a view to confirming internal and external stimuli, this study adopted product satisfaction and social network services (SNS) utilization as mediator and moderator variables respectively. For this purpose, this study conducted an online survey on consumers who have purchase products from Pinduoduo platform in China. 253 questionnaires were used for analysis. The results of the study confirmed that both perceived price discounts and platform recognition have significantly affected platform attitude. In addition, the platform attitude had a significant impact on product satisfaction. Finally, SNS utilization played a significant moderating role in the relationship between platform attitude and revisit intention.

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“…[12] I think the Pinduoduo platform is pleasant. [e.g., 37,40] I'll recommend the Pinduoduo platform to someone else.…”

Section: Platform Attitudementioning

confidence: 99%

What makes people revisit e-commerce platform? A case study on Pinduoduo platform in China

Yoon,

Tan

2022

IJECS

View full text Add to dashboard Cite

show abstract

The Effects of the Attributes of Second-Hand Luxury Goods Trading Platforms on Perceived Usefulness, Perceived Enjoyment, and Continuance Intention to Use

Jiang¹,

Kim²

2022

FTRJ

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The Effect of Technology Acceptance, Perceived Risk, and Service Quality on the Use Attitude and Reuse Intention of Accommodation Sharing Service by Chinese Consumers

Zhang¹,

Ryu²

2020

kjhe

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The Effects of the Online Review Credibility on the Accommodation Sharing Platform Repurchase Intention: Focused on the Xiao Zhu(小豬), Ma Yi(螞蟻), Tu Jia(途家), Mu Niao(木鳥)

Cited by 3 publications

References 0 publications

What makes people revisit e-commerce platform? A case study on Pinduoduo platform in China

What makes people revisit e-commerce platform? A case study on Pinduoduo platform in China

The Effects of the Attributes of Second-Hand Luxury Goods Trading Platforms on Perceived Usefulness, Perceived Enjoyment, and Continuance Intention to Use

The Effect of Technology Acceptance, Perceived Risk, and Service Quality on the Use Attitude and Reuse Intention of Accommodation Sharing Service by Chinese Consumers

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