The Effect of Technology Acceptance, Perceived Risk, and Service Quality on the Use Attitude and Reuse Intention of Accommodation Sharing Service by Chinese Consumers

Zhang, Yu; Ryu, MiHyun

doi:10.5934/kjhe.2020.29.5.627

Cited by 1 publication

(1 citation statement)

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“…Fourth, consumer attitude with regard to the sports sharing economy services was found to have a positive influence on the use intention, a result that was proven using the rational behavioral theory. Moreover, the result is also consistent with many studies (Song and Huh 2020;Yang et al 2020;Zhang and Ryu 2020) which state that a favorable consumer attitude has a positive influence on use intention. Meanwhile, consumer attitude has an influence on the socio-demographic characteristics and reference group types (Lee 2016).…”

Section: Discussionsupporting

confidence: 91%

Influence of the Characteristics of Sports Sharing Economy Services on Intention of Use: The Mediating Effect of Consumer Attitude and Trust

Kim

Lee

2022

Social Sciences

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This study empirically investigated the effectiveness of the characteristics of sports sharing economy services that has been highlighted recently. The study used consumers’ attitude and trust as parameters of the association between the characteristics and use intention of consumers. There are three research questions in the study. The first question is whether the characteristics of sports sharing economy services affect the consumers’ use intention. The second question is whether the characteristics of sports sharing economy services affect the attitude of consumers and the trust level in sports sharing economy services. The third question is whether the attitude and trust level of consumers mediate sports sharing economy services and use intention. A survey was conducted among college students using a convenient sampling method. We found that: (1) service characteristics such as usefulness, bonding, and consistency had a positive influence on use intention, and risk factor had a negative influence; (2) the service characteristics significantly influenced consumer attitudes and trust of the sharing economy services; usefulness, bonding, and consistency had a positive influence, and risk factor had a negative influence; and (3) the attitude and trust of consumers toward sharing economy services affected use intention; usefulness, bonding, and sustainability had a positive influence, while risk factor had a negative influence. Thus, it was confirmed that the attitude and trust level of consumers mediated sports sharing economy services and use intention. This study also suggested academic and practical implications to establish a more effective sports sharing economy service marketing strategy and develop quality content in relation to the service characteristics and consumers.

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Section: Discussionsupporting

confidence: 91%