The effects of technology acceptance and use behaviour on women’s entrepreneurship motivation factors

Abstract

Purpose The purpose of this paper is to determine the effects of factors affecting the acceptance and use of technology on the factors affecting women’s entrepreneurship motivation. Design/methodology/approach This study was conducted with 156 women entrepreneurs in Turkey in February 2019. A mixed method evaluation design has been adopted in the study. Findings The findings revealed that effort expectancy was negatively associated with behaviour intention and push factor and positively associated with pull factor. Performance expectancy was positively associated with balance factor, push factor and behaviour intention. Hedonic motivation was positively associated with behaviour intention and emotional factor. Behaviour intention was negatively associated with use behaviour. Facilitating conditions was positively associated with push factor. Habit was positively associated with behaviour intention and negatively associated with pull, push, balance and emotional factors. Necessities and habit were not motivation factors for women entrepreneurs. Research limitations/implications The sample was restricted to women entrepreneurs, limiting the generalizability of the findings. Practical implications The practical implications of the study show that effort expectancy, performance expectancy, hedonic motivation, facilitating conditions and habit are the key factors for the women’s entrepreneurship motivation. Women’s entrepreneurship commissions to be established in chambers of commerce and industry can improve entrepreneurial motivation. Originality/value This is the first study that reveals the effects of technology acceptance and use behaviours on women’s entrepreneurship motivation. Theoretical background, discussion, managerial implications, limitations and recommendations for future studies are discussed.

The Influence of Public Service Experience on Adopting Digital Government Innovations in Ethiopia

“…This has resulted in disparities between men and women, in the division of labor, the share of benefits, in law and state, in how households are organised, and how these are interrelated (Kassa, 2015). For example, women are underrepresented in leadership and political decision making (Demeke & Gebru, 2015), education (Bayeh, 2016) and in all levels of formal government activities (Alghizzawi, Mahadin, Al-shibly, & Nawafleh, 2020;Naidoo, 2018;Nurhaeni, Yuliarti, & Nugroho, 2016;Özsungur, 2019). The paper, therefore, sought to answer the research question: How does gender moderate on the adoption of locally designed digital government innovations in the context of resource-constrained low-income countries?…”

Human and Social Factors among Woman Entrepreneur: A Systematic Literature Review

“…Woman Entrepreneur (Yahaya, 2021;Noor et al, 2020;Adejuwon, 2021;Othman et al, 2022;Alene, 2020;Hoque and Islam, 2022;Mozumdar, 2018;Njaramba et al, 2018;Sopa, 2018;Chhabra et al, 2020;Suharso et al, 2019;Cesaroni, 2018;Kapinga, 2018;Baranik et al, 2018;Ozsungur, 2019;Sajjad et al, 2020;Solesvik et al, 2018;Ireland, 2021;Baig et al, 2021;Bell, 2019;Castro, 2019;Zeb et al, 2020) 2.…”

“…Human Factor (Hoque and Islam, 2022;Njaramba et al, 2018;Sopa, 2018;Chhabra et al, 2020;Ozsungur, 2019;Solesvik et al, 2018;Bell, 2019;Castro, 2019) 3.…”

“…The desire or propensity to organise, influence, and master groups of people or ideas as swiftly and autonomously as possible is referred to as entrepreneurial motivation (Solesvik et al, 2018). It is said by (Ozsungur, 2019), women have different emotional motivations, world views, and creativity than men. Previous studies indicate a significant and advantageous relationship between entrepreneurial motivation, the choice to launch a business, and the subsequent entrepreneurial behaviour.…”

“…Human factor such as motivations and emotions can have an impact on entrepreneurs and their businesses. As shown in a study by Ozsungur (2019), emotional motivating elements for women entrepreneurs included work dedication, loyalty, workplace commitment, solidarity, the need for social networking, family and personal support, prejudice, and humiliation. The values and judgments that result from the emotional characteristics of women serve as a type of incentive for entrepreneurship.…”