The Effects of Purchase Intention of Oriental Medicine Cosmetics on Selection and Brand Asset Attributes

BAE, Jeong-Tae; Oh, Sungho; Kim, Boyoung

doi:10.15722/jds.17.1.201901.73

Cited by 5 publications

(1 citation statement)

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“…Most previous studies classify perceived value into one (Sarstedt et al, 2020;Min, 2022;Qiao et al, 2022) or two dimensions (Alam et al, 2022;Guo and Li, 2022;Phuthong, 2022), and only a few studies classify perceived value into multiple dimensions. Therefore, this study analyzes perceived value in product and service evaluations in three dimensions based on previous studies (Sweeney and Soutar, 2001;Currás-Pérez et al, 2018;Bae et al, 2019;Meeprom and Silanoi, 2020). Specifically, it is divided into emotional, social, and economic value, and consumers' consumption characteristics can be understood in detail, which is important for the success of product and service providers.…”

Section: Introductionmentioning

confidence: 99%

Travel intentions of travelers in the COVID-19 context: The moderation of fear of COVID-19

Park²,

Ding³

2023

Front. Psychol.

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IntroductionThe spread of COVID-19 pandemic in early 2020 has significantly affected the tourism industry. Most current tourism research on emergencies focuses on issues such as the revitalization of the tourism economy. However, research on aspects such as visitor perception has not received sufficient attention, This study contributes to the literature by analyzing the effects of social interactions, multidimensional perceived value, fear of COVID-19, and age on travelers’ travel intentions during the COVID-19 pandemic.MethodThis study constructs a structural equation model, formulates the corresponding hypotheses, investigates Chinese travelers, and verifies the moderating effect of COVID-19 fear.ResultsAll of the proposed hypotheses were verified. The three dimensions of perceived value and satisfaction had a significant mediating effect in the relationship between perceived quality and travel intention, and that fear of COVID-19 had a significant moderating effect in the relationship between satisfaction and travel intention. With the moderation of fear of COVID-19, age had a significantly negative effect on travel intention.DiscussionGiven extant research demonstrating that both math activities and math talk predict children’s math skills, our results stress the need for multimethod studies that differentiate among these HME opportunitiesThe findings confirmed a significant mediating effect of the three dimensions of perceived value and satisfaction on perceived quality and travel intention. fear of COVID-19 had a significant moderating effect on satisfaction and travel intention. In addition, age had a significant negative effect on travel intention under the moderation of fear of COVID-19; thus, travel intention decreases with age.

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