The Effects of Psychological Capital on In-role Behavior in Beauty Salon Employees - Focusing on the Mediating Effects of Intrinsic Motivation

Kwon, Oh Hyeok; Sheen, Young Seek

doi:10.18208/ksdc.2018.24.2.69

Cited by 2 publications

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“…Moreover, psychological capital has a stimulating effect on the improvement of intrinsic motivation of individuals (Siu et al, 2013;Datu et al, 2016). In addition, a study has shown that there are mediating effects of intrinsic motivation in relationships between psychological capital and inrole behavior among cosmetology workers (Kwon, 2018), and another study has shown that there is a mediating effect of internal motivation on the relationship between psychological capital and innovation behavior (Quan and Shen, 2017). Thus, this study also proposes that voluntary motivation would play a mediating role in the impact of the psychological capital on the volunteering behavior of the volunteers (Hypothesis 3).…”

Section: Mediating Effect Of Voluntary Motivation Of Volunteersmentioning

confidence: 98%

Effect of Psychological Capital of Volunteers on Volunteering Behavior: The Chained Mediation Role of Perceived Social Support and Volunteer Motivation

Liao

et al. 2021

Front. Psychol.

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This study explored the role of perceived social support and voluntary motivation in the effect of psychological capital of volunteers on volunteering behavior. A sample of 1,165 volunteers who were registered in the China Voluntary Service Information System was investigated using a self-reported questionnaire, showing that the psychological capital, perceived social support, voluntary motivation, and volunteering behavior of the volunteers were significantly and positively related to each other. The psychological capital of the volunteers affected volunteering behavior not only directly, but also indirectly through the mediating role of voluntary motivation. Moreover, perceived social support and voluntary motivation also played a chain role in the relationship between the psychological capital and volunteering behavior of the volunteers. Therefore, increasing the psychological capital of the volunteers should promote their perceived social support and inspire voluntary motivation, in turn affecting their volunteering behavior.

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Section: Mediating Effect Of Voluntary Motivation Of Volunteersmentioning

confidence: 98%

Effect of Psychological Capital of Volunteers on Volunteering Behavior: The Chained Mediation Role of Perceived Social Support and Volunteer Motivation

Liao

et al. 2021

Front. Psychol.

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“…한편, 구매의도는 소비자가 제품 또는 서비스를 구매하고자 할 때의 구매의사 결정과정 중 중요한 변수로 실제 화장품 구매의도 와 기업의 성과 측정에 중요한 변수로 고려된다 (Jeong et al, 2017). Whang & Lee (2010) (Kwon & Sheen, 2018). 가설검증 을 위해 Baron & Kenny (1986)…”

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Effect of Extrinsic Cues of Cosmetics on Perceived Value and Purchase Intention

Kwon

2023

Asian J Beauty Cosmetol

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Purpose: This study investigates the mediating effect of perceived value in the relationship between external clues of cosmetics and consumers’ purchase intentions. This study explores how external clues, such as brands and cosmetics package design, contribute to the formation of perceived value, affecting consumers’ active purchase intentions.Methods: Frequency, factor, reliability, and three-step mediated multiple regression analyses were conducted using SPSS Ver. 24.0. A survey conducted with 430 participants who purchased cosmetics in Seoul and the metropolitan area from October 1 to October 20, 2022, provided the basis for the final analysis, with 422 usable responses.Results: External clues, such as brand and package design, exhibit a positive effect on the perceived value of cosmetics and on consumers’ intentions to purchase cosmetics. Second, perceived value was found to have a partial mediating effect on the relationship between external clues of cosmetics and purchase intentions.Conclusion: Consumers demonstrate a significant interest in cosmetics’ brand and package design, emphasizing the importance of these external clues in stimulating consumers’ active attitude and purchase intention by improving the subjective value of cosmetics. External clues to cosmetics can promote positive consumer behavior and encouraging the purchase of cosmetics. Recognizing the pivotal role of the perceived value of cosmetics during consumers’ economic activities, it is suggested that leveraging the external clues of cosmetics can be a marketing tool that can improve sales and enhance product image.

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The Effects of Psychological Capital on In-role Behavior in Beauty Salon Employees - Focusing on the Mediating Effects of Intrinsic Motivation

Cited by 2 publications

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Effect of Psychological Capital of Volunteers on Volunteering Behavior: The Chained Mediation Role of Perceived Social Support and Volunteer Motivation

Effect of Psychological Capital of Volunteers on Volunteering Behavior: The Chained Mediation Role of Perceived Social Support and Volunteer Motivation

Effect of Extrinsic Cues of Cosmetics on Perceived Value and Purchase Intention

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