The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality

Wheatley, John J.; Chiu, John S. Y.

doi:10.2307/3150467

Cited by 104 publications

(43 citation statements)

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“…Eventually, relying on two following reasons, it infers that consumers are aware of price as an indicator in both purchase decision making and product quality perceptions. Firstly, there is more research in the importance of price in perceiving product quality than any other factors (Dodds et al, 1991;Swan, 1974;Wheatley & Chiu, 1977;Zeithaml, 1988). Secondly, in the classical economic theory, it is explained by default that consumers expect and act to receive the maximum value from the product with their money (Kotler, 1972;Lilien & Kotler, 1983).…”

Section: Pricementioning

confidence: 99%

The impacts of country of origin, price, and brand on consumer behavior toward cosmetics products: A review of Vietnam

Luong¹,

Vo²,

Lê³

2017

IJRSM

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Along with the increasing needs of beauty and personal care in modern life, cosmetics become more and more necessary for not only women but also men all over the world. Based on the papers with relevant theories and literature included, this study gave an overview of the impact of extrinsic cues related to cosmetic products such as brand, price and country-of-origin (COO) on female consumers, and also the cosmetic industry in Vietnam. The results may help generate a possible model or basis for the future research on consumer behavior.

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Section: Pricementioning

confidence: 99%

The impacts of country of origin, price, and brand on consumer behavior toward cosmetics products: A review of Vietnam

Luong¹,

Vo²,

Lê³

2017

IJRSM

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“…Although there are some studies relating perceived quality with retailer reputation (e.g., Wheatley and Chiu, 1977, Dodds et al, 1991and Rao and Monroe, 1989, it has not received as much attention as price, warranties and advertising. Furthermore, although sales force, publicity, and distribution are important marketing variables, they are not employed by all companies and it was the purpose of this preliminary cross-sectional study to be as general as possible.…”

Section: <Take In Table 2 Here>mentioning

confidence: 99%

Relating TQM, marketing and business performance: An exploratory study

Martínez‐Lorente¹,

Dewhurst²,

Gallego-Rodriguez³

2000

International Journal of Production Research

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Total Quality Management (TQM) is perhaps the leading management approach that companies employ to improve their product and service quality with the aim of improving typical measures of business performance (e.g. increased profits, increased market share, reduced costs). However, consumer perception of quality not only results from an evaluation of the intrinsic quality attributes of the product (e.g. performance, reliability, durability) but is also affected by the marketing mix (e.g. price, advertising, warranties) adopted by the company selling the product. This paper offers a first attempt at cross-functional fertilization by examining the relationships between TQM, some marketing mix variables and measures of company performance by exploring the diverse multi-disciplinary literature and developing an explanatory framework, which is tested using non-parametric correlation and refined through an empirical study of Spanish manufacturing companies.The results show that the most important TQM dimensions are the system of employee relations and the use of quality management-related design tools. The results also indicate the existence of a relationship amongst price, advertising and warranties, but that these marketing variables were not related with TQM and that further research is required to include a wider definition of marketing strategy.

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“…Similarly, convenience, quality, variety and value lead to positive attitudes towards private labels (Collins-Dodd and Lindley, 2003;Vahie and Paswan, 2006) and store brands (Semeijn, van Riel, and Ambrosini, 2004). Store environment may also influence the number of items purchased, store liking, time and money spent (Sherman, Mathur and Smith, 1997), perceived quality of merchandise and patronage (Baker, Grewal and Parasuraman, 1994); sales (Milliman, 1982), product evaluation (Wheatley and Chiu, 1977), satisfaction (Bitner, 1990), and store choice (Darden, Erdem and Darden, 1983).This study aims to understand the influence of salient store image dimensions and overall store image on store patronage and also to identify the nature of relationship (congruence/ divergence) between customers" self-images and their corresponding store images.…”

Section: Introductionmentioning

confidence: 99%

Store Patronage for Apparel Purchase – A Comparative Study of Two Store Formats

2015

AJBR

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Objectives of this study were to understand the influence of salient store image dimension and overall store image on retail store patronage and also to identify the nature of relationship (congruence/ divergence) between customers" self-images and their corresponding store images. Data was collected using questionnaire from 175 respondents of specialty and departmental store types. Factor analysis was used to determine the important dimensions of store image. These dimensions were regressed on store patronage to analyze their role in predicting the same. Reasons for a shopper to patronize department store was spaciousness, merchandise arrangement, and clientele and specialty store for distinctiveness of the merchandise and value for money. Image dimension that was salient in specialty store was value for money and for a departmental store it was its clientele. Congruence between customers" selfimages and their corresponding store images were a very important determinant of patronage for frequent shoppers of both the formats.

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The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality

Cited by 104 publications

References 0 publications

The impacts of country of origin, price, and brand on consumer behavior toward cosmetics products: A review of Vietnam

The impacts of country of origin, price, and brand on consumer behavior toward cosmetics products: A review of Vietnam

Relating TQM, marketing and business performance: An exploratory study

Store Patronage for Apparel Purchase – A Comparative Study of Two Store Formats

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