“…For one, researchers who have studied self-competition have examined the products of self-competitive behavior (e.g., number of nails placed into a board) but not the self-competitive behavior itself (e.g., Gordon et al, 1955). Moreover, when researchers have measured self-competitive behavior (e.g., rate of responding), conventional between-groups analyses have blurred individual aspects of responding (e.g., Swingle et al, 1966), which may shed light on various aspects of self-competitive behavior.…”