1997
DOI: 10.2307/1252186
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The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationships

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Cited by 880 publications
(641 citation statements)
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References 59 publications
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“…Because our study had a relatively small sample size (n = 202), we adopted PLS as the tool to analyze the path coefficients. In addition, PLS can be used to evaluate both the reliability and validity of the theoretical constructs, as well as examine the latent variables as the extracted linear combinations of the observed measures [93].…”
Section: Data Analysis and Resultsmentioning
confidence: 99%
“…Because our study had a relatively small sample size (n = 202), we adopted PLS as the tool to analyze the path coefficients. In addition, PLS can be used to evaluate both the reliability and validity of the theoretical constructs, as well as examine the latent variables as the extracted linear combinations of the observed measures [93].…”
Section: Data Analysis and Resultsmentioning
confidence: 99%
“…Previous research identifies that trust and commitment between partners play a fundamental role in buyer-seller relationship success (Gundlach et al 1995;Smith and Barclay 1997). Accordingly, this study attempts to add to extant knowledge by examining a new research context to validate the effects of the four antecedents of importer trust and commitment in enhancing relationship performance.…”
Section: Theoretical Implicationsmentioning
confidence: 92%
“…Several scholars and researchers have recently enriched our literature with relevant relationship marketing concepts and constructs. These include such constructs as trust, commitment, interdependence, interactions, shared values, power imbalance, adaptation, and mutual satisfaction [Gundlach, Cadotte 1994;Morgan, Hunt 1994;Kumar, Scheer, Steenkamp 1995;Lusch, Brown 1996;Doney, Cannon 1997;Smith, Barclay 1997] [Iacobucci, Hopkins 1992;Anderson, Håkansson, Johansson 1994] uses the social network theory to trace how relationships are developed among multiple actors and how relationship ties are strengthened through networks. Bagozzi [1995] makes a case for more conceptual models to understand the nature of group influence on relationship marketing.…”
Section: Evolution Process Of Relationshipmentioning
confidence: 99%
“…These include issues related to channel relationships [Robicheaux, Coleman 1994;Weitz, Jap 1995El-Ansary 1997; business-to-business marketing [Dwyer, Schurr, Oh 1987;Hallen, Johanson, SeyedMohamed 1991;Wilson 1995;Keep, Hollander, Dickinson 1998]; sales management [Smith, Barclay 1997;Boorom, Goolsby, Ramsey 1998]; services marketing [Berry 1983;Crosby, Stephens 1987;Crosby, Evans, Cowles 1990;Grönroos 1995;Gwinner, Gremler, Bitner 1998]; and consumer marketing [Gruen 1995;Sheth, Parvatiyar 1995a;Kahn 1998;Simonin, Ruth 1998]. Marketing scholars interested in strategic marketing have studied the alliance and strategic partnering aspects of relationship marketing [Sheth, Parvatiyar 1992;Bucklin, Sengupta 1993;Vardarajan, Cunningham 1995].…”
Section: The Domain Of Relationship Marketing Researchmentioning
confidence: 99%