The Effects of Off-line Store Attribute Benefits on Customer Retention and Switching : The Mediating Effect of Commitment

한경열,; 전원재,; 박주영,

doi:10.15719/geba.10.3.200909.305

Cited by 3 publications

(1 citation statement)

References 69 publications

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“…Furthermore, offline fashion shopping has changed the aim of offline stores in recent years, gradually shifting from the classic shopping concept of product searches and purchases in a way that conveys various in-store experiences and emotions of consumers. A number of studies have revealed that these new offline store experiences of consumers have a positive effect on brand recognition and evaluation [10][11][12][13][14]. From this perspective, a multi-sensory approach to product information that can supplement the shortcomings of online shopping or the provisioning of creative consumer experiences provided by offline stores is a significant advantage that can be provided through VR fashion shopping.…”

Section: Introductionmentioning

confidence: 99%

User Experience in VR Fashion Product Shopping: Focusing on Tangible Interactions

Kim

2021

Applied Sciences

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It is necessary to focus on a VR environment centered on a tangible interaction (TI), which provides and interacts with the user experience (UX) with various sensational forms. Therefore, this study attempted to present UX evaluation items for VR fashion product shopping environment through focusing on the TI. In addition, the developed factors were evaluated for validity through empirical experiments and attempted to explore the possibility of using a VR shopping UX evaluation methodology. As a result of factor analysis of items related to VR shopping, six factors were extracted, and each factor was named as intention to use, playfulness, sharpness, telepresence, interactivity, and usability, respectively. As a result of a t-test for the difference in UX between immersive VR and non-immersive VR, it was found that there were significant differences in intention to use, playfulness, sharpness, and telepresence. As a result of performing a multiple regression analysis to analyze the effect of TI on the VR fashion shopping UX, it was found that interaction, playfulness, and telepresence are UX factors that are formed under the influence of TI in an immersive VR. In addition, intention to use, sharpness, telepresence, and usability were found to be factors experienced as an effect of TI in a non-immersive VR.

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Section: Introductionmentioning

confidence: 99%

User Experience in VR Fashion Product Shopping: Focusing on Tangible Interactions

Kim

2021

Applied Sciences

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The Effects of Department Store Customers' Satisfaction and Commitment on Relationship Switching Intention and Multi-channel Use Intention

Kim¹,

Choo²

2013

Fashion & Textile Research Journal

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: This study identifies meaningful factors that influence relationship switching intention and multi-channel use intention for department store customers. Two types of commitment (affective and calculative commitment) are proposed as mediators between satisfaction and behavioral intention. A web-based survey collected fashion product data from consumers who had a relationship with a department store. A total of 150 responses were analyzed by frequency analysis and reliability analysis, CFA, and SEM analysis with SPSS 18.0 and AMOS 18.0. Department store attributes were composed of four factors (product, salespersons, facilities and place, and price and promotion). Department store satisfaction was specified as a second order latent construct which was reflected in the satisfaction with the four department store attributes. Department store satisfaction had a significant negative influence on calculative commitment and a positive effect on affective commitment. Calculative commitment affected switching intention and affective commitment determined multichannel use intention. This study has implications for retail marketers that target fashion consumers and academics who research consumer behavior in retail settings. The most important result is that the affective commitment and the calculative commitment serve different functions. Department store managers need to make an increased effort to instigate an affective customer commitment in order to reduce switching intention.

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A Study on Department Store Environmental Factors to Improve Consumer Commitment -Focusing on a Comparison of Department Stores-

Ko¹,

Rhee²

2014

Journal of the Korean Society of Clothing and Textiles

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This study examines the effects of store environment on consumer commitment to department stores and the differences among department stores. A self-administered questionnaire was developed based on existing scales in the literature and the result of qualitative research. The survey was conducted on 500 female consumers in their 20s to 40s in Seoul, Incheon and Gyeonggi areas in Korea. Data were analyzed using descriptive statistics, factor analysis, ANOVA, and regression analysis via SPSS Win 16.0. The results were as follows: First, three department stores revealed statistically significant differences in the diversity of facilities, store atmosphere, locational convenience and policy. Second, affective commitment to department stores was affected by salesperson service, policy, diversity of facilities, product assortment, store atmosphere and locational convenience. Calculative commitment in department stores was affected by policy, diversity of facilities, store atmosphere and locational convenience. There were also significant differences on store environmental factors that influence affective commitment and calculative commitment among department stores.

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The Effects of Off-line Store Attribute Benefits on Customer Retention and Switching : The Mediating Effect of Commitment

Cited by 3 publications

References 69 publications

User Experience in VR Fashion Product Shopping: Focusing on Tangible Interactions

User Experience in VR Fashion Product Shopping: Focusing on Tangible Interactions

The Effects of Department Store Customers' Satisfaction and Commitment on Relationship Switching Intention and Multi-channel Use Intention

A Study on Department Store Environmental Factors to Improve Consumer Commitment -Focusing on a Comparison of Department Stores-

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