Abstract:As firms attempt to cope with the constantly changing environment, they must implement innovational practices including business strategy, production system and organizational structure to promote the responsiveness to markets and customers. This study develops a research framework that examines relationships among various structural dimensions and time-based performance in Chinese automobile industry and a contingency approach which is taken by examining the moderating effects of firm size. Six aspects of organizational structure are considered. They are number of layers in the hierarchy, locus of decision-making, and nature of formalization, level of process, internal boundary and external boundary. Results show that those six dimensions of organizational structure have significant influence on time-based performance. Subgroup analysis reveals that these main effects are, for the most part, not moderated by firm size. Key words: Organizational structure; Time-based performance; Empirical research; Regression
IntroductionTime has been shown to be a new source of success for many companies. More and more companies have concentrated on employing time-based strategies to increase product development and launch speeds, or improve manufacturing, delivery, and/or compress customer response time [1] . Several researchers in the innovation and organizational theory literature argue that initiating and implementing radical change to improve competitive capabilities can be facilitated or hindered by the firm's structure design [2] . Since organizational structure is a key to managers' implementation of strategy, it has long been considered an important mechanism for operational strategy [3] . One of the challenges facing firms is the need to reform their organization structure associating with time-based strategies to improve both financial and time-based performance (e.g. time to market, time to product, customer responsiveness).The literature suggests that as firms operate in time-based environment, they need a structure that has: few layers in hierarchy [4]. a high level of horizontal integration [15]. and a decentralized decision-making [6] .However, little empirical studies have examined the relationship between organizational structure and firm's time-based performance. It has yet to be empirically tested. This paper develops a research framework that relates organizational structure, and time-based performance. Six most important dimensions of organizational structure are considered: (1) cut down layers in the organizational hierarchy to enable quick response, (2) play down locus of decision-making so operating issues can be dealt with effectively and quickly, (3)reducing rules and regulations to encourage creative, autonomous work and learning, (4) organizing work units around core processes to enhance value to customers, (5)breaking internal boundaries to ensure coordinated action, and (6)infiltrating external boundaries between customers and suppliers to cope with the increasing complexity and dynamics...