2018
DOI: 10.1371/journal.pone.0196600
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The effects of information and social conformity on opinion change

Abstract: Extant research shows that social pressures influence acts of political participation, such as turning out to vote. However, we know less about how conformity pressures affect one’s deeply held political values and opinions. Using a discussion-based experiment, we untangle the unique and combined effects of information and social pressure on a political opinion that is highly salient, politically charged, and part of one’s identity. We find that while information plays a role in changing a person’s opinion, th… Show more

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Cited by 38 publications
(26 citation statements)
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References 73 publications
(56 reference statements)
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“…Given that men have traditionally held greater power in the USA, conformity might benefit them more (or to put it conversely, conformity may be detrimental to women, and individuals with female-biased GFI). This argument is consistent with the observations that men consistently score higher in social dominance orientation than women (Sidanius et al, 1994), and that conservatives tend to conform more readily than liberals (Sistrunk and Halcomb, 1969;Feldman, 2003;Jost, 2017;Mallinson and Hatemi, 2018).…”
Section: Male Descendant Kin Promote Conservative Views On Gender Issues and Conformity To Traditional Normssupporting
confidence: 90%
“…Given that men have traditionally held greater power in the USA, conformity might benefit them more (or to put it conversely, conformity may be detrimental to women, and individuals with female-biased GFI). This argument is consistent with the observations that men consistently score higher in social dominance orientation than women (Sidanius et al, 1994), and that conservatives tend to conform more readily than liberals (Sistrunk and Halcomb, 1969;Feldman, 2003;Jost, 2017;Mallinson and Hatemi, 2018).…”
Section: Male Descendant Kin Promote Conservative Views On Gender Issues and Conformity To Traditional Normssupporting
confidence: 90%
“…Our online experiment also differentiates from the study of conformity in discussions of social issues or in the political discourse. Typically, research in those domains investigate conformity in terms of switching between two mindsets in general (e.g., from a conservative to a liberal mindset, or other way round) (e.g., [23,19]). Potentially the switching direction (e.g., from conservative to liberal), or the loss amount for accepting or discarding a particular single issue associated within the one or the other mindset, may play a similar role in those domains.…”
Section: Discussionmentioning
confidence: 99%
“…To make sure that they have access to other like-minded allies, agents are more likely to choose to belong to communities where their deeply held beliefs are promoted and shared, which limits the cognitive effort that is already expanded in the foraging of information [11]. In-group delivery of information influences how strongly this information is integrated, especially if group membership is important for the individual [14]. This sampling extends beyond other agents, to choice of media and environment.…”
Section: Confirmation Bias and Conformitymentioning
confidence: 99%