The effects of incorporating compensatory choice strategies in Web-based consumer decision support systems

Song, Jaeki; Jones, Davy; Gudigantala, Naveen

doi:10.1016/j.dss.2006.10.007

Cited by 32 publications

(16 citation statements)

References 38 publications

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“…Similarly, it is argued that perceptions of accuracy also have favorable effects on the Web-based DSS effectiveness evaluation. Research on interactive decision aids finds that compensatory Web-based DSS were perceived as higher in accuracy compared to non-compensatory Web-based DSS, and the Web-based DSS that was perceived to be accurate (compensatory based) was evaluated favorably compared to the other formats (Olson & Widing, 2002;Song et al, 2007;Widing & Talarzyk, 1993). Given such discussion, we hypothesize that: Hypothesis 2.…”

Section: Hypotheses Developmentmentioning

confidence: 94%

“…For instance, research related to online consumer decision making has found that the use of decision aids such as recommendation agents and a comparison matrix reduced subjects' search effort for product information yet at the same time increased the quality of their consideration sets (Haubl & Trifts, 2000). Moreover, subjects were more satisfied with compensatory Web-based DSS as opposed to non-compensatory Web-based DSS (Fasolo et al, 2005;Olson & Widing, 2002;Pereira, 2001;Song et al, 2007;Widing & Talarzyk, 1993). We interpret that such satisfaction is derived from the perceived effectiveness of compensatory decision aids as they support users confronting the tradeoffs inherent in choice decisions.…”

Section: Hypotheses Developmentmentioning

confidence: 95%

“…They found that personalized service can reduce information overload and increase user satisfaction. Song, Jones, and Gudigantala (2007) compared compensatory, noncompensatory, and hybrid decision aids in terms of perceived effort, perceived accuracy, perceived effectiveness, consistency with user preferences, and satisfaction. Their experimental analysis showed that compensatory DSS were perceived to be more accurate, less effortful, more effective, more satisfactory, and more consistent with user preferences compared to the non-compensatory DSS.…”

Section: Background On Satisfaction With Web-based Dssmentioning

confidence: 99%

See 2 more Smart Citations

User satisfaction with Web-based DSS: The role of cognitive antecedents

Gudigantala

Song

Jones

2011

International Journal of Information Management

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Section: Hypotheses Developmentmentioning

confidence: 94%

Section: Hypotheses Developmentmentioning

confidence: 95%

Section: Background On Satisfaction With Web-based Dssmentioning

confidence: 99%

See 1 more Smart Citation

User satisfaction with Web-based DSS: The role of cognitive antecedents

Gudigantala

Song

Jones

2011

International Journal of Information Management

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“…Similarly, on-line shoppers are more likely to delay their purchases because the cost of revisiting the site at a later date is low or they prefer to go to the physical store. Second, retail Web sites may be poorly designed, with little attention paid to functionalities that facilitate consumer decision-making [51]. [49].…”

mentioning

confidence: 99%

Profiling Retail Web Site Functionalities and Conversion Rates: A Cluster Analysis

Ayanso

Yoogalingam

2009

International Journal of Electronic Commerce

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A Web site's conversion rate (the proportion of visitors who complete a desired action) is an important competitive metric. Web retailers invest significant effort in managing functionalities that can attract and convert visitors. Retailers' decisions are often based on tradition or simply follow competitors' efforts. The absence of an informed decision-making process usually leads to significant overlap in marketing efforts and investment in functionalities. This paper uses the two-step clustering algorithm to profile Web retailers in terms of Web site functionalities and Web performance metrics using data on the top 500 U.S. Web retailers ranked by their 2006 annual sales. The study finds an essential set of functionalities and indicates the presence of complementarities among sets of functionalities associated with significantly different rates of conversion and monthly visitation. It also finds different profiles for Web-only retailers versus those that have traditional channels in addition to the Web. These results may be useful for retailers in their decisions on providing Web site functionalities and in managing their conversion rates and other related metrics.

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“…To begin with, a vast body of research largely located in e-commerce, marketing and information systems provides insight into how Internet, and more specifically, web, technologies present and structure the decision-making of users (Gudigantala, Song, & Jones, 2011;Gudigantala, Song, & Jones, 2008;Lin, Yu, & Hsu, 2010;Song, Jones, & Gudigantala, 2007;Wang & Benbasat, 2009). In these bodies of literature, the conceptual focus is strongly directed towards 'decision-making' tools rather than engaging with the notion of 'choice'.…”

Section: Choice and Web Technologiesmentioning

confidence: 99%

Technologies of choice: The shaping of choice on the World Wide Web

Graham¹

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Nowadays, choice is a ubiquitous aspect of everyday life. The emergence of the web has contributed to this explosion of choice, providing a seemingly endless landscape of goods and services to choose from. Whilst choice is held to be fundamental to individual freedom, wellbeing and self-identity, we currently have little understanding about how websites shape or govern choice, and what this might mean for individuals and society. This thesis undertakes a foundational examination of how choice is shaped in online spaces with respect to the design features and architecture of websites. Websites, or parts thereof, that are designed to enable users to navigate choice and compare between options to make decisions, are defined in this study as 'Technologies of Choice' (ToC).In undertaking the study, a phased, mixed methods approach was used. Drawing on several fields of literature, including science and technology studies, Foucaultian social theory, current and emerging social perspectives of choice, and Internet studies, a conceptual framework was developed for examining how choice is constructed and governed on the web. The ToC conceptual framework has four over-arching dimensions: 'Having Choice', 'Facilitating Choice', 'Knowledge Production', and 'Configuring Users'. The conceptual framework was then elaborated through an analysis of websites, resulting in 12 'sub-dimensions' and 56 'features'. The 12 sub-dimensions categorise sets of ToC features that shape choice in particular ways, for example, the 'scale' at which choice is provided or the different 'characteristics of commensurability' that make comparisons possible.Following this, the resulting conceptual framework was applied as an analytical tool to categorise 500 top-ranking websites, using content analysis. Of these 500 websites, 193 (or 39%) were identified as 'ToC websites'. The features of these 193 websites were analysed using descriptive statistics, multiple correspondence analysis, and hierarchical clustering, in order to determine the scale and patterns of distribution of ToC on the web, including whether there are broader 'types' of ToC that shape choice differently. ToC are found to be widespread on the web, constituting a kind of 'infrastructure of modernity'. Whilst ToC are predominantly observed in the commercial settings of recreational services and personal goods, the thesis shows that they are also found in other contexts, including consumer information, health and social care, and in different countries. Although the choice-making literature focuses on comparisons between 'products', the study finds that ToC more commonly enable comparisons between private services (67% of ToC sites) than private goods (42% of ToC sites). Similarly, choice is not always global: a third of ToC websites scale down the options on offer, for example to a particular brand (e.g. Virgin Media or BMW).Despite the ubiquity of ToC, the thesis finds diversity in their design. ToC features are not deployed uniformly on the web: some features are widely used (...

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The effects of incorporating compensatory choice strategies in Web-based consumer decision support systems

Cited by 32 publications

References 38 publications

User satisfaction with Web-based DSS: The role of cognitive antecedents

User satisfaction with Web-based DSS: The role of cognitive antecedents

Profiling Retail Web Site Functionalities and Conversion Rates: A Cluster Analysis

Technologies of choice: The shaping of choice on the World Wide Web

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