The effects of green nudges on consumer valuation of bio-based plastic packaging

Wensing, Joana; Caputo, Vincenzina; Carraresi, Laura; Bröring, Stefanie

doi:10.1016/j.ecolecon.2020.106783

Cited by 67 publications

(57 citation statements)

References 56 publications

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“…The packaging industry must adopt renewable resources as raw materials and might also need to adjust their production processes for the application of bio-based and/or biodegradable polymers as a packaging core matrix and to integrate natural additives into the packaging materials. Food companies need to be willing to pay more for the material to pack their products, and the consumer needs to accept the concept of bio-based active packaging [334,335]. As the implementation of active packaging based on bio-based polymers entails several changes for farmers, industry, and consumers, the remaining section reviews extant studies exploring the adoption decisions of these value chain actors.…”

Section: Adoption Potential Of Bio-based (Active) Packaging Along the Value Chainmentioning

confidence: 99%

“…Moreover, results of two studies provide evidence that bio-based packaging seems to increase the preferences for the packaged product [345,346]. In fact, empirical results from a discrete choice experiment indicate that consumers are willing to pay a price premium for bio-based plastic packaging [335]. Considering the calculations by van den Oever et al, this price premium even covers the additional costs for bio-based and/or biodegradable plastics compared to conventional materials [39].…”

Section: Adoption Potential Of Bio-based (Active) Packaging Along the Value Chainmentioning

confidence: 99%

“…Considering the calculations by van den Oever et al, this price premium even covers the additional costs for bio-based and/or biodegradable plastics compared to conventional materials [39]. Food companies could therefore switch to bioplastic packaging without expecting any lost profits [335]. Moreover, especially those consumers with high levels of environmental awareness and innovativeness seem to prefer bio-based plastics over conventional plastic products [347][348][349].…”

Section: Adoption Potential Of Bio-based (Active) Packaging Along the Value Chainmentioning

confidence: 99%

“…Moreover, especially those consumers with high levels of environmental awareness and innovativeness seem to prefer bio-based plastics over conventional plastic products [347][348][349]. Products packaged with bio-based materials thus need to be presented in retail locations which are preferred by this type of consumers such as organic stores [335]. However, as bio-and fossil-based plastic packaging are not easy to be distinguished by consumers, the packaging needs to be labelled accordingly [350].…”

Section: Adoption Potential Of Bio-based (Active) Packaging Along the Value Chainmentioning

confidence: 99%

“…After its use as packaging material, end-of-life solutions also need to be considered for active packaging derived from bio-based and/or biodegradable polymers from renewable resources [335]. Depending on consumers' disposal behaviors, bio-based bioplastics can be decomposed given the right conditions (in case of biodegradable and/or compostable compounds) or the material can be used to generate renewable energy.…”

Section: Adoption Potential Of Bio-based (Active) Packaging Along the Value Chainmentioning

confidence: 99%

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Can Sustainable Packaging Help to Reduce Food Waste? A Status Quo Focusing Plant-Derived Polymers and Additives

et al. 2021

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The promotion of sustainable packaging is part of the European Green Deal and plays a key role in the EU’s social and political strategy. One option is the use of renewable resources and biomass waste as raw materials for polymer production. Lignocellulose biomass from annual and perennial industrial crops and agricultural residues are a major source of polysaccharides, proteins, and lignin and can also be used to obtain plant-based extracts and essential oils. Therefore, these biomasses are considered as potential substitute for fossil-based resources. Here, the status quo of bio-based polymers is discussed and evaluated in terms of properties related to packaging applications such as gas and water vapor permeability as well as mechanical properties. So far, their practical use is still restricted due to lower performance in fundamental packaging functions that directly influence food quality and safety, the length of shelf life, and thus the amount of food waste. Besides bio-based polymers, this review focuses on plant extracts as active packaging agents. Incorporating extracts of herbs, flowers, trees, and their fruits is inevitable to achieve desired material properties that are capable to prolong the food shelf life. Finally, the adoption potential of packaging based on polymers from renewable resources is discussed from a bioeconomy perspective.

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Section: Adoption Potential Of Bio-based (Active) Packaging Along the Value Chainmentioning

confidence: 99%

Section: Adoption Potential Of Bio-based (Active) Packaging Along the Value Chainmentioning

confidence: 99%

Section: Adoption Potential Of Bio-based (Active) Packaging Along the Value Chainmentioning

confidence: 99%

Section: Adoption Potential Of Bio-based (Active) Packaging Along the Value Chainmentioning

confidence: 99%

Section: Adoption Potential Of Bio-based (Active) Packaging Along the Value Chainmentioning

confidence: 99%

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Can Sustainable Packaging Help to Reduce Food Waste? A Status Quo Focusing Plant-Derived Polymers and Additives

et al. 2021

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Selecting technologies to engage in sustainability transitions—A multi‐stakeholder perspective

2022

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Given the need for systemic changes to reach a sustainability transition from a fossil‐based toward a bio‐based economy, it is crucial to align different actors' expectations along the value chain when developing and commercializing sustainability‐oriented technologies (SOTs). To analyze what different actors along the value chain look for when selecting SOTs, this study draws upon a group concept mapping approach based on a group discussion and a subsequent sorting and rating process of selection criteria. Applied to the case of the bio‐based economy, this study seeks to aggregate the perceptions of four different stakeholder groups along the value chain, that is, (1) agricultural and feedstock, (2) (bio)chemical, (3) consumer industries, and (4) consultancies and networks. We derive 11 different categories subsuming 59 criteria that have been perceived as relevant when selecting SOTs. Results show that selection criteria related to the future competitiveness, the public acceptance, and the sustainability aspects of the technology are perceived as highly relevant for most actors when selecting SOTs. Further, we summarize the 11 categories into four dimensions involving (1) market environment and viability, (2) corporate strategy and technology integration, (3) capabilities and knowledge exchange, and (4) institutional and regulatory frames related criteria. We contribute to sustainability transition literature by providing, first, a conceptual framework for relevant selection criteria of SOTs from a value chain spanning perspective; and second, areas of coherence versus noncoherence in technology evaluation across different value chain actors allowing targeted support initiatives to facilitate the technology transfer in the context of sustainability transitions.

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The imperative of communication signals in boosting business strategies of the bioplastic packaging industry

et al. 2023

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Despite the rapid growth of sustainable innovations in bioplastics for packaging industries, their diffusion into established markets has so far been hampered by ambiguous and asymmetrical communication between bioplastics producers and consumers (both businesses and end consumers), particularly related to bioplastics materials and their waste disposal procedures. This study looks into the communication processes, identifies barriers and investigates business strategies that can be adopted by bioplastic packaging industries to influence consumer adoption and proper disposal behaviour of bioplastic packaging. Based on a systematic review of 68 journal articles and guided by the signalling theory, the study found that connections with various signallers at the end‐of‐life of bioplastic packaging materials are required beyond the purview of the industrial sectors utilising the packaging. The paper proposes a conceptual framework incorporating new signal constructs specific to consumer‐facing sustainable innovation. The framework extends the signalling theory to be used as part of the bioplastic packaging industry's business strategy. The paper also emphasises the importance of altering the communication mechanisms in order to boost bioplastics industrial practices, which will subsequently contribute to the reduction of the detrimental impacts of fossil‐based plastics on the environment.

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The effects of green nudges on consumer valuation of bio-based plastic packaging

Cited by 67 publications

References 56 publications

Can Sustainable Packaging Help to Reduce Food Waste? A Status Quo Focusing Plant-Derived Polymers and Additives

Can Sustainable Packaging Help to Reduce Food Waste? A Status Quo Focusing Plant-Derived Polymers and Additives

Selecting technologies to engage in sustainability transitions—A multi‐stakeholder perspective

The imperative of communication signals in boosting business strategies of the bioplastic packaging industry

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