The Effects of Food Marketing on Children's Preferences: Testing the Moderating Roles of Age and Gender

Chernin, Ariel

doi:10.1177/0002716207308952

Cited by 71 publications

(65 citation statements)

References 44 publications

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“…Recent reviews cite evidence that older children and adolescents may be influenced as well, but in less direct ways (62,71). A recent study of 5-to 11-year-olds found that the effects of exposure to advertising on food preferences were not significantly related to age (17). In addition, newer forms of marketing, including product placements, viral marketing, and sponsorships, are designed to circumvent active processing of advertising information and, thus, deactivate skepticism and other defenses (29).…”

Section: Mechanisms Of Food Marketing Effectsmentioning

confidence: 99%

A Crisis in the Marketplace: How Food Marketing Contributes to Childhood Obesity and What Can Be Done

Harris

Pomeranz

Lobstein

2009

Annu. Rev. Public Health

456

289

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Reducing food marketing to children has been proposed as one means for addressing the global crisis of childhood obesity, but significant social, legal, financial, and public perception barriers stand in the way. The scientific literature documents that food marketing to children is (a) massive; (b) expanding in number of venues (product placements, video games, the Internet, cell phones, etc.); (c) composed almost entirely of messages for nutrient-poor, calorie-dense foods; (d ) having harmful effects; and (e) increasingly global and hence difficult to regulate by individual countries. The food industry, governmental bodies, and advocacy groups have proposed a variety of plans for altering the marketing landscape. This article reviews existing knowledge of the impact of marketing and addresses the value of various legal, legislative, regulatory, and industry-based approaches to change.

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Section: Mechanisms Of Food Marketing Effectsmentioning

confidence: 99%

A Crisis in the Marketplace: How Food Marketing Contributes to Childhood Obesity and What Can Be Done

Harris

Pomeranz

Lobstein

2009

Annu. Rev. Public Health

456

289

View full text Add to dashboard Cite

show abstract

“…Es importante considerar que si bien personas de todas las edades están expuestas al consumo de este tipo de comida, la publicidad se ha enfocado a atraer a la clientela infantil y a grado tal, que la industria alimentaria ejerce una especie de poder social sobre la población escolar (20)(21)(22)(23)(24)(25)(26)(27)(28). En este sentido, existen diversos estudios (19,(29)(30)(31)(32)(33)(34)(35)(36)) que han mostrado la relación entre obesidad infantil y consumo de alimentos hipercalóricos.…”

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Aporte calórico y macronutrimental de los menús infantiles de la comida rápida y convencional

P¹,

Sánchez²,

M³

et al. 2012

Rev. chil. nutr.

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“…Whereas a few media literacy curricula were developed and delivered in the 1980s and 1990s [26][27][28], the last decade has seen a proliferation of media literacy curricula focusing on different topics such as smoking prevention [29][30][31][32][33][34], adolescent drinking prevention [20,35], alcohol and tobacco prevention combined [22], violence prevention [25,36,37], body image [38,39], and advertising awareness [40].…”

Section: Media Literacymentioning

confidence: 99%

Interpersonal communication outcomes of a media literacy alcohol prevention curriculum

Banerjee

Greene

Magsamen‐Conrad

et al. 2015

Behav. Med. Pract. Policy Res.

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Media literacy intervention efficacy literature has focused on media-relevant (e.g., knowledge and realism) and behavior-relevant outcomes (e.g., attitudes and behaviors), without much attention paid to interpersonal communication outcomes. This project examined interpersonal communication after participation in two versions (analysis plus analysis and analysis plus planning) of the Youth Message Development (YMD) intervention, a brief media literacy curriculum targeted at preventing high school student alcohol use. Participants attended a 75-mins media literacy YMD workshop and completed a delayed posttest questionnaire 3 to 4 months later. Overall, 68 % participants replied affirmatively to interpersonal communication about the YMD intervention. Communication about the workshop moderated the effects of the type of workshop (analysis plus analysis or analysis plus planning) on self-efficacy to counter-argue (but not critical thinking). Interpersonal communication moderated the effects of the YMD intervention on self-efficacy to counter-argue, thereby signaling the importance of including interpersonal communication behaviors in intervention evaluation. Keywords Alcohol prevention, Evaluation, Interpersonal communication, Media literacyAlcohol use, particularly underage alcohol consumption (use by those under the minimum legal drinking age of 21), is a major public health problem [1]. Rates of youth alcohol use in the USA exceed rates of youth tobacco or drug use [2] and remain high despite the adverse physical, social, legal, and emotional consequences including approximately 4700 deaths [3], physical and sexual assaults, higher risk for suicide and homicide, increased risk for illicit drug abuse, and higher risk of involvement in alcoholrelated car crashes [4,5].The 2011 Youth Risk Behavior Survey revealed that 39 % of high school students report alcohol consumption and 22 % report binge drinking in the last 30 days [6]. Recent reports from the 2012 Monitoring the Future study clearly document that although alcohol use among adolescents dropped significantly in the last 5 years, they still use at unacceptably high levels. For instance, 3.6 % of 8th graders, 14.5 % of 10th graders, and 28.1 % of 12th graders in 2012 reported getting drunk in the past month [7]. These statistics suggest a need for novel efforts to prevent underage drinking and encourage healthier decisions regarding alcohol use. Thus, it is imperative to develop and deliver interventions that prevent alcohol use.Intervention approaches to prevent underage drinking utilize two primary avenues for change: efforts to change the adolescent and efforts to change the adolescent's environment [2]. Intervention approaches to change adolescent behaviors include provision of knowledge, skills, and/or motivation to change adolescent beliefs, attitudes, norms, and intentions. On the other hand, intervention approaches to change the adolescent's environment seek to reduce opportunities for underage drinking by enforcing legislation for minimum age re...

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The Effects of Food Marketing on Children's Preferences: Testing the Moderating Roles of Age and Gender

Cited by 71 publications

References 44 publications

A Crisis in the Marketplace: How Food Marketing Contributes to Childhood Obesity and What Can Be Done

A Crisis in the Marketplace: How Food Marketing Contributes to Childhood Obesity and What Can Be Done

Aporte calórico y macronutrimental de los menús infantiles de la comida rápida y convencional

Interpersonal communication outcomes of a media literacy alcohol prevention curriculum

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