A Crisis in the Marketplace: How Food Marketing Contributes to Childhood Obesity and What Can Be Done

Harris, Jennifer L.; Pomeranz, Jennifer L.; Lobstein, Tim

doi:10.1146/annurev.publhealth.031308.100304

Cited by 456 publications

(327 citation statements)

References 49 publications

(45 reference statements)

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“…Second, although the Pop-Tarts game used in our experiment technically promoted a "better-foryou" product (Peeler et al, 2009), it increased unhealthy snacking by children and had the opposite effect of games that promoted fruit and vegetable consumption. This finding reinforces many public health advocates' concern that promoting somewhat less unhealthy food in children's advertising will not reduce the negative impact of food advertising on children's eating habits (Harris, Pomeranz, et al, 2009).…”

Section: Resultssupporting

confidence: 75%

“…There is growing evidence of the enormous volume of food marketing targeted to children, the poor nutritional quality of foods promoted, and the negative effects of exposure on children's diet and other health-related outcomes (Federal Trade Commission [FTC], 2008;Harris, Pomeranz, Lobstein, & Brownell, 2009; Institute of Medicine [IOM], 2006). In response, calls for improvements have increased (White House Task Force on Childhood Obesity, 2010); and several companies in the United States have pledged to shift their childtargeted advertising to "better-for-you" foods through the voluntary Children's Food and Beverage Advertising Initiative (CFBAI) sponsored by the Council of Better Business Bureaus (Peeler, Kolish, & Enright, 2009).…”

Section: Introductionmentioning

confidence: 99%

“…However, most studies have examined television advertising only, which represents less than half of food company youth-targeted marketing budgets (FTC, 2008). Further research is needed to identify potential improvements to other common food marketing practices (Harris, Pomeranz, et al, 2009;Hastings et al, 2003;IOM, 2006).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

US Food Company Branded Advergames on the Internet: Children's exposure and effects on snack consumption

Harris¹,

Speers²,

Schwartz³

et al. 2012

Journal of Children and Media

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122

131

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Public health researchers express concern about branded computer games on food company websites (i.e. advergames) that enable marketers to engage children for unlimited lengths of time to promote calorie-dense nutrient-poor foods. Study 1 examines children's exposure to US food company websites with advergames: 1.2 million children visit these sites every month and spend up to 1 hour per month on some. They primarily promote candy, high-sugar cereals, and fast food. Study 2 demonstrates their potential impact. After playing unhealthy food advergames, children consumed more nutrient-poor snack foods and fewer fruits and vegetables. Children who previously played advergames were affected the most; older and younger children were similarly affected. Advergames encouraging healthy eating did increase fruit and vegetable consumption: however, only one website in our analysis used advergames to promote primarily healthy foods. These findings support the need for restrictions on companies' use of advergames to market nutritionally poor foods to children.

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Section: Resultssupporting

confidence: 75%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

US Food Company Branded Advergames on the Internet: Children's exposure and effects on snack consumption

Harris¹,

Speers²,

Schwartz³

et al. 2012

Journal of Children and Media

Self Cite

122

131

View full text Add to dashboard Cite

show abstract

“…5,6 Al ver TV, los niños quedan expuestos a un promedio de 30 avisos publicitarios de alimentos por día, los cuales son emitidos con avanzadas técnicas de persuasión. 7 La publicidad de alimentos es más frecuente durante el periodo de programas infantiles que durante la banda dirigida a la audiencia general. [8][9][10][11] La infancia es un período crítico para la adopción de las preferencias, y los niños son vulnerables a la publicidad porque aún no tienen autonomía para distinguir entre realidad y fantasía.…”

Section: Introductionunclassified

Análisis de los alimentos publicitados entre la audiencia infantil en la televisión chilena

González-Hidalgo

2017

Salud Publica Mex

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Objetivo. Examinar la publicidad de alimentos dirigida a la audiencia infantil en la televisión chilena. Material y métodos. Estudio de diseño transversal. Se registró la publicidad de alimentos emitida por cuatro canales de televisión de señal abierta, durante 12 horas diarias, en 12 días seleccionados aleatoriamente. Los avisos se clasificaron según grupos de alimentos y nivel de procesamiento. Se comparó la frecuencia de avisos de alimentos dirigidos a la audiencia infantil con los destinados a adultos. Se describió el perfil de nutrientes de los alimentos publicitados. Resultados. En 144 horas de grabación aparecieron 530 avisos de alimentos; 53.2% estaban dirigidos a la audiencia infantil. Los alimentos más publicitados entre los niños fueron lácteos azucarados (28.4%), bebidas azucaradas (25.5%) y cereales azucarados (17.7%). De dichos alimentos, 75% supera el criterio para azúcares libres. Conclusiones. En la televisión chilena se publicitan alimentos ultraprocesados que superan los límites de azúcares libres.

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“…BMI was categorised into three weight status groups consistent with the World Health Organization (20) cut-offs. Age was categorised into three groups consistent with those used in the latest Australian Health Survey (19)(20)(21)(22)(23)(24)(25)(26)(27)(28)(29)(30)(31)(32)(33)(34)(35)(36)(37)(38)(39)(40)(41)(42)(43)(44)(45)(46)(47)(48)(49)(50) and 51-70 years).…”

Section: Methodsmentioning

confidence: 99%

Feasibility of a Healthy Trolley Index to assess dietary quality of the household food supply

et al. 2015

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Supermarket receipts have the potential to provide prospective, objective information about the household food supply. The aim of this study was to develop an index to estimate population diet quality using food purchase data. Supermarket receipt data of 1 month were available for 836 adults from a corporate office of a large retail chain. Participants were aged 19-65 years (mean 37·6 (SD 9·3) years), 56 % were female and 63 % were overweight or obese. A scoring system (Healthy Trolley Index (HETI)) was developed to compare food expenditure with the Australian Guide to Healthy Eating. Monthly expenditure per food group, as a proportion of total food expenditure, was compared with food group recommendations, and a HETI score was calculated to estimate overall compliance with guidelines. Participants spent the greatest proportion on discretionary foods, which are high in fat/sugar (34·8 %), followed by meat including beef and chicken (17·0 %), fresh and frozen vegetables (13·5 %) and dairy foods (11·3 %). The average HETI score ranged from 22·6 to 93·1 (out of 100, mean 58·8 (SD 10·9)). There was a stepwise decrease in expenditure on discretionary foods by increasing HETI quintile, whereas expenditure on fruit and vegetables increased with HETI quintile (P < 0·001). The HETI score was lower in obese compared with normal-weight participants (55·9 v. 60·3; P < 0·01). Obese participants spent more on discretionary foods (38·3 v. 32·7 %; P < 0·01) and less on fruits and vegetables (19·3 v. 22·2 %; P < 0·01). The HETI may be a useful tool to describe supermarket purchasing patterns and quality of the household food supply with application for consumer feedback to assist improved quality of foods purchased.Key words: Diet quality: Supermarkets: Food supply Poor eating habits are one of the key drivers of overconsumption of energy, weight gain and obesity. Australians consume inadequate amounts of fruit, vegetables and whole grains and, on average, get about 35 % of their energy from energy-dense, nutrient-poor discretionary food and beverage items (1,2) . As a result, improving the food supply to support healthy food choices has been identified as a priority for Australian health promotion efforts and internationally (3,4) .About 60 % of Australian food retail expenditure is in the supermarket, indicating its potential as a key setting to influence the food supply (5) . Previously, supermarket purchases have been found to relate to dietary intakes, particularly at the household level (6,7) . For example, when compared with 4 d of weighed food record data, 1 month of shopping purchase information produced reasonable estimates about energy and fat intake (7) . Many nutrition interventions promoting the purchase of healthier foods have been trialled in the supermarket setting. Although the evidence is equivocal for the effectiveness of supermarket interventions focused on point-of-purchase dietary education and information provision (8,9) , the potential for success using an innovative approach in this setting has ...

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A Crisis in the Marketplace: How Food Marketing Contributes to Childhood Obesity and What Can Be Done

Cited by 456 publications

References 49 publications

US Food Company Branded Advergames on the Internet: Children's exposure and effects on snack consumption

US Food Company Branded Advergames on the Internet: Children's exposure and effects on snack consumption

Análisis de los alimentos publicitados entre la audiencia infantil en la televisión chilena

Feasibility of a Healthy Trolley Index to assess dietary quality of the household food supply

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