“…Moreover, we cannot investigate innovation without getting clear on the demands of cumulative culture because, in doing so, we risk misidentifying our explanandum. This is why an account of innovation that focuses exclusively on taxonomizing innovation kinds or identifying conditions which make innovation more or less likely, though useful for various purposes, is insufficient for addressing my concerns here: specifically, identifying a process that is both conservative and creative in the ways that I outline in sections 2 and 3 (for examples of the above kinds of approaches to innovation, see Ramsey, Bastian, & Schaik, , Mesoudi et al, , Flynn, Turner, & Giraldeau, , Sheridan, Konopasky, Kirkwood, & Defeyter, , Tebbich, Griffin, Peschl, & Sterelny, , Reader, Morand‐Ferron, & Flynn, ).…”