The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention

Alford, Bruce L.; Biswas, Abhijit

doi:10.1016/s0148-2963(00)00214-9

Cited by 273 publications

(234 citation statements)

References 24 publications

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“…Therefore, price conscious consumers are concerned about searching for a low price in the marketplace, and they derive emotional value and entertainment from shopping for lower prices (Alford and Biswas, 2002). Consumer price consciousness has been regarded as a key issue in sales promotions and store brand purchases.…”

Section: Researches On Coupon Proneness and Price Consciousnessmentioning

confidence: 99%

The Role of Moderating Factors in Mobile Coupon Adoption: An Extended TAM Perspective

Jayasingh¹,

Eze²

2010

CIBIMA

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This research represents a theoretical extension of the extended Technology Acceptance Model (TAM) to study the consumer adoption of mobile coupons. We developed a model to test the relationship between theoretical constructs spanning technological and cognitive influence processes and their impact on Behavioural Intention. This study aims to integrate price consciousness and value consciousness into the promotional effectiveness framework. The results of the study indicate that perceived usefulness and perceived ease of use influence attitude, which in turn influences the intention to use m-coupons. Social influence and compatibility play a major role in influencing the intention to use mobile coupons. The key objective of this research paper is to study the role of value consciousness and price consciousness as moderating variable in predicting the customer intention to use mobile coupons. The high value conscious and price conscious customers indicate more interest in redeeming m-coupons than other customers. This result confirms that in the mobile technology context, traditional adoption models such as TAM could be applied but needs to be modified and extended in order to increase their prediction and explanation power.

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Section: Researches On Coupon Proneness and Price Consciousnessmentioning

confidence: 99%

The Role of Moderating Factors in Mobile Coupon Adoption: An Extended TAM Perspective

Jayasingh¹,

Eze²

2010

CIBIMA

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“…Some authors listed brand familiarity (Abhijit, 1992), price consciousness (Alford & Biswas, 2002), and attitudes and prior experiences (Rosa, 2004) as the internal factors. External factors contain reference prices (Kumar, Karande, & Reinartz, 1998), store choice (Tang, Bell, & Ho, 2001), asymmetries of information (Stephan, 2008) and emotions (Stephan, 2011).…”

Section: Pricementioning

confidence: 99%

The impacts of country of origin, price, and brand on consumer behavior toward cosmetics products: A review of Vietnam

Luong¹,

Vo²,

Lê³

2017

IJRSM

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Along with the increasing needs of beauty and personal care in modern life, cosmetics become more and more necessary for not only women but also men all over the world. Based on the papers with relevant theories and literature included, this study gave an overview of the impact of extrinsic cues related to cosmetic products such as brand, price and country-of-origin (COO) on female consumers, and also the cosmetic industry in Vietnam. The results may help generate a possible model or basis for the future research on consumer behavior.

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“…Inflation, especially, rising raw material costs, increased labor costs and currency devaluation lead to an increase in production costs and therefore result in raising the commodity price [11]. If the commodity price rises, then consumers with high price consciousness will more likely drive emotional value by looking for even lower prices [37]. This is because highly price-conscious consumers express lower perceptions of value offer and higher price information search intention [6].…”

Section: Moderator: Perceived Hidden Inflationmentioning

confidence: 99%

Explore the Buffering Effects of Perceived Hidden Inflation on Survival of Mobile Phone Service Providers in Taiwan

2017

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Abstract:The purpose of this study is to examine the moderating role of perceived hidden inflation on the relationships between service quality, brand trust and brand loyalty. All data collected from the target population are analyzed through two-step structural equation modeling (SEM) and moderated multiple regression (MMR) to examine the hypotheses. 1,050 questionnaires are randomly distributed at 21 telecommunication service stores in Taiwan. Findings indicated that service quality has no direct impact on behavioral loyalty but it has a significant indirect impact on behavioral loyalty through brand trust or attitudinal loyalty. Moreover, findings identify perceived hidden inflation as the moderating role in the service quality-brand trust-brand loyalty chain. Besides the need for empirical confirmation of the hypotheses given, finally, there are several practical implications for service marketers and future research directions for scholars.

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The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention

Cited by 273 publications

References 24 publications

The Role of Moderating Factors in Mobile Coupon Adoption: An Extended TAM Perspective

The Role of Moderating Factors in Mobile Coupon Adoption: An Extended TAM Perspective

The impacts of country of origin, price, and brand on consumer behavior toward cosmetics products: A review of Vietnam

Explore the Buffering Effects of Perceived Hidden Inflation on Survival of Mobile Phone Service Providers in Taiwan

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