The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation

Lai, Chi-Shiun; Chiu, Chih-Jen; Yang, Chin-Fang; Pai, Da-Chang

doi:10.1007/s10551-010-0433-1

Cited by 644 publications

(598 citation statements)

References 54 publications

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“…Grunig, 2000). Lai, Chiu, Yang, and Pai (2010) defined CSR as "voluntary activities taken by corporations to enhance economic, social and environmental performance voluntarily" (p. 458). The authors argued, "CSR and corporate reputation arouse customers' emotional perceptions about the firms they deal with, leading them to associate their perceptions with the brands they intend to purchase, thus developing brand equity as well as enhancing corporate reputation" (Lai et al, 2010, p. 459).…”

Section: Public Relations and Corporate Social Responsibilitymentioning

confidence: 99%

The online presence of Turkish banks: Communicating the softer side of corporate identity

Özdora-Akşak

Atakan-Duman

2015

Public Relations Review

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a b s t r a c tThis study tries to understand the process of organizational identity construction and the role of public relations in assisting this process. This study focuses on Turkey's banking sector to understand how organizational identities are constructed and supported by corporate social responsibility (CSR) activities in addition to how they are communicated to stakeholders. The corporate websites and social media accounts (Facebook and Twitter) of the eight largest banks in Turkey are examined through thematic content analysis to understand their identity construction processes and how much they benefit from CSR activities in this process. Institutional theory is utilized in this study to get a deeper understanding of the role of CSR in organizational identity construction. The results reveal that online presence of banks in Turkey tends to emphasize the softer, especially socially responsible side of their organizational identities.

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Section: Public Relations and Corporate Social Responsibilitymentioning

confidence: 99%

The online presence of Turkish banks: Communicating the softer side of corporate identity

Özdora-Akşak

Atakan-Duman

2015

Public Relations Review

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“…This limits the business ability to influence stakeholder perception in order to boost its corporate reputation. Hsu (2012), Lai et al, (2010) reveals the association between BSR and brand performance is partially mediated by corporate reputation. This means that consumer perception about firms BSR initiatives positively related to corporate reputation.…”

Section: Bsr and Corporate Reputationmentioning

confidence: 98%

“…Previous research to date provides and evidence that corporate reputation is a fundamental subtle resources that give a firms reasonable benefit (Brammer & Millington, 2005;Fombrun & Shanley, 1990;Hsu, 2012;Lai et al, 2010;Shamsie, 2003;Retab et al, 2009). Although the connection between BSR and corporate reputation in developing nation are not clear-cut this is because businesses functioning in emerging nation are lacking skills and tradition in communicating internal actions such as BSR activities.…”

Section: Bsr and Corporate Reputationmentioning

confidence: 99%

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Effect of Corporate Reputation and Commitment of Business Social Responsibility (BSR) on Performance: Evidence from Manufacturing Sector in Nigeria

Gorondutse

2013

MJSS

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“…Obviously, the enterprise prestige would affect enterprise operation performance and merger determination of acquirer discovered by the research result. According to Lai, Chiu, Yang, and Pai (2010), the enterprise prestige, social image and enterprise brand associated with enterprise operation performance positively. The social image and prestige of enterprise assisted the asset in enhancing value of enterprise brand.…”

Section: Organization Characteristics and Operating Managementmentioning

confidence: 99%

How to Evaluate the Performance of the Taiwan Biotech and Biopharmaceutical Corporations?

Tong¹

2015

IBR

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Modern biotechnology and pharmaceutical industry, the most developmental mainstream, has been generally acknowledged in the 21 st century. The approach of this study surmounted the traditional DEA and SFA, combining with modified Delphi approach, ISM, FANP and performance evaluation table to build evaluation mode of operating performance precisely and completely in Taiwan biotech and pharmaceutical corporations. Considering 4 criteria and 18 sub-criteria complied to evaluate the operating performance in the enterprise. The analyzed result appeared, the significance of criteria is "Product and technology R&D", "Financial performance", "Production and quality management" and "Organization characteristics and operation management" in sequence. The top 5 key sub-criteria influence the evaluation of operating performance in Taiwan biotech and pharmaceutical corporations are "Profitability", "Efficiency of production and cost", "Innovative products and R&D strategies", "Quality management and cost control" and "Operation strategy and business mode". The last 5 key sub-criteria are "Human resources management", "Project management", "Innovation of process technology", "Competence of financial operation" and "Market share". Finally, the top 10 of conglomerate revenue in listed companies taken as the sample of empirical research on this study. According to the experts" evaluation, the total point of weighted average is 58.9020 of whole sample in complete period in all enterprises, which fell at the grade of "Slightly good" as a whole. The related results accord with the real situation in the industry. The result of this study is able to be a significant basis as the policies drawn up by government, operating performance evaluated by the enterprise and investment target measured by the investors.

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The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation

Abstract: corporate social responsibility, industrial brand equity, corporate reputation, brand performance,

Cited by 644 publications

References 54 publications

The online presence of Turkish banks: Communicating the softer side of corporate identity

The online presence of Turkish banks: Communicating the softer side of corporate identity

Effect of Corporate Reputation and Commitment of Business Social Responsibility (BSR) on Performance: Evidence from Manufacturing Sector in Nigeria

How to Evaluate the Performance of the Taiwan Biotech and Biopharmaceutical Corporations?

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