The Effects of Consumers’ Innovativeness on the Usage Intention of Unmanned Fashion Stores : Application of Technology Acceptance Model

Sangwoo, Seo

doi:10.7233/jksc.2018.68.7.060

Cited by 5 publications

(2 citation statements)

References 33 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Innovation can be applied from various perspectives. However, this does not appear identical for all subjects or fields, and may yield varying results in different categories [9]. Innovative consumers are positive about new experiences and stimuli.…”

Section: Consumer Innovativenessmentioning

confidence: 96%

Influence of consumer innovativeness and cosmetic selection attributes on purchase intention of eco-friendly cosmetics

et al. 2023

View full text Add to dashboard Cite

Background: Owing to the COVID-19 pandemic, consumers' interest in the environment has increased. This has also led to increased interest in eco-friendly products and cosmetics. To increase consumers' purchase intention of eco-friendly cosmetics, this study explores the influence of consumer innovativeness and cosmetic selection attributes on their purchase intention of eco-friendly cosmetics.Objective: This study aims to provide practical marketing data for eco-friendly cosmetic companies and contribute to increasing consumers' purchase intention.Methods: This study collected data through self-administered surveys and analyzed the collected data using SPSS ver. 24.0. Results: Our statistical analysis shows that the functional, hedonic, cognitive, and social innovativeness of consumer innovativeness and the brand, quality, and price of cosmetic selection attributes positively (+) influence purchase intention of eco-friendly cosmetics. Conclusion:Our statistical results show that consumer innovativeness and cosmetic selection attributes positively influence the purchase intention of eco-friendly cosmetics. We expect that targeting consumers who have high consumer innovativeness and favor brand-, quality-, and price-centered marketing can increase consumers' positive purchase intention.

show abstract

Section: Consumer Innovativenessmentioning

confidence: 96%

Influence of consumer innovativeness and cosmetic selection attributes on purchase intention of eco-friendly cosmetics

et al. 2023

View full text Add to dashboard Cite

show abstract

“…In this research framework, it has been used to examine visitors' attitude, emotional experiences, and mall love with a focus on the flow of activity. TAM has been widely used by researchers to assess the adoption of technology, in the belief-attitude-intentionbehavior paradigm (Seo, 2019;Min, Somang, Kevin & Jeong, 2019). The model reflects that hedonic and utilitarian value created through the use of technology results in positive attitude formation among its users that leads to the use of specific technology.…”

Section: ) Literature Reviewmentioning

confidence: 99%

Effect of Escalator Use on Mall Love among Adult Pakistani Visitors

Zaman

Khurshid

2020

IBTJBS

View full text Add to dashboard Cite

The study examines the role of escalator-use in the generation of mall love among adult Pakistani visitors. It assesses the influence of hedonic and utilitarian value on mall love through visitors’ attitude and emotional experience. The theoretical foundation of this research is founded on Technology Acceptance Model by Davis (1986). Around 1000 mall visitors were approached through the mall-intercept method in thirteen shopping malls in major cities of Pakistan. Among them, 500 responses were utilized for data analysis. Non-probability convenience sampling was considered as the best choice. Proposed relationships between the constructs were tested through Confirmatory Factor Analysis. The findings revealed that ‘hedonic value’ has a direct positive influence on visitors’ mall love. While testing mediation, the results indicated that emotional experience, attitude and escalator use strengthen the relationship between hedonic and utilitarian value and mall love. It is interesting to observe that the use of escalators in shopping mall results in developing mall love among visitors in Pakistan. This study will benefit the entire gamut of stakeholders including shopping mall managers, academic researchers, and practitioners. This study will benefit mall management by offering them practical suggestions regarding attracting visitors through better management of the mall environment.

show abstract

A Longitudinal Study for Predicting Intentions to Use Augmented Reality Technology in the Fashion Shopping Context

Park¹,

Kim²

2021

KSC

View full text Add to dashboard Cite

The Effects of Consumers’ Innovativeness on the Usage Intention of Unmanned Fashion Stores : Application of Technology Acceptance Model

Cited by 5 publications

References 33 publications

Influence of consumer innovativeness and cosmetic selection attributes on purchase intention of eco-friendly cosmetics

Influence of consumer innovativeness and cosmetic selection attributes on purchase intention of eco-friendly cosmetics

Effect of Escalator Use on Mall Love among Adult Pakistani Visitors

A Longitudinal Study for Predicting Intentions to Use Augmented Reality Technology in the Fashion Shopping Context

Contact Info

Product

Resources

About