The effects of chronic achievement motivation and achievement primes on the activation of achievement and fun goals.

Abstract

This research examined the hypothesis that situational achievement cues can elicit achievement or fun goals depending on chronic differences in achievement motivation. In 4 studies, chronic differences in achievement motivation were measured, and achievement-denoting words were used to influence behavior. The effects of these variables were assessed on self-report inventories, task performance, task resumption following an interruption, and the pursuit of means relevant to achieving or having fun. Findings indicated that achievement priming (vs. control priming) activated a goal to achieve and inhibited a goal to have fun in individuals with chronically high-achievement motivation but activated a goal to have fun and inhibited a goal to achieve in individuals with chronically low-achievement motivation.

The Effectiveness of Training Metacognition-Based Study Skill on the Students’ Achievement Motivation, Self-Efficacy, Satisfaction with School and Resilience

“…In the course of the development of achievement motivation theory, he also suggested that in order to increase the need of individual progress, it can be taught to kids, adolescents and even to adults since according to Stipek's theory, the beliefs, values and the emotions related to progress are influenced by the environmental conditions and developmental changes. The findings of the research do not only validate the importance of achievement motivation in the growth and success of the societies, but also support the idea that achievement motivation can be improved through the presentation of suitable patterns and trainings (3). Attar Khameneh and Seif (4) demonstrated that training through the learning strategies of metacognitive study has a positive and significant effect on the students' motivation and academic achievement.…”

Does achievement motivation mediate the semantic achievement priming effect?

“…We included a feedback condition to manipulate the achievement context of the task, as context has been shown to be an impor tant moderator of behavioral priming effects (cf. Gawronski & Cesario, 2013;Hart & Albarracin, 2009). …”

“…For example, reading words that were seman tically related to extraversion influenced social judgments in line with the primes, thus unconsciously influencing how the behavior of others was evaluated (Higgins & Bargh, 1987). For the achieve ment domain, presenting words like win, master, or achieve sub sequently leads to higher performance, as has been shown by Bargh, Gollwitzer, Lee-Chai, Bamdollar, and Trotschel (2001) and replicated by others (e.g., Engeser, 2009;Hart & Albarracin, 2009;Oikawa, 2004). According to this evidence of the prime-tobehavior effect, we should be permanently influenced by semantic primes in our daily lives.…”

“…In the achieve ment domain, an early finding reported by Bargh and Gollwitzer (1994) indicated that priming effects do share basic underlying mechanisms with implicit achievement motivation, and Kazen and Kuhl (2005) also found a moderation effect for the implicit achievement motive.1 Additionally, Shantz and Latham (2011) found that achievement primes in pictorial format affect implicit achievement motivation. Hart and Albarracin (2009) found the explicit achievement motive to moderate semantic priming effects in an achievement context, but Engeser (2009) found no modera tion by explicit achievement motive.…”

Subliminal Priming of Motivation Magnitude

“…However, a survey of available literature shows that, surprisingly, conceptual priming has only been used to redirect the motivational drive, not to change its magnitude. Thus, subjects' motivation has been successfully shifted towards either achievement or joy (Hart & Albaraccin, 2009), either controlled or autonomous self-determination (Radel, Sarrazin, Legrain, & Gobancé, 2009), and either a promotion or a prevention focus (Steinberg & Bock, under review). This could indicate that contextual priming of the motivation level has not yet been considered by scientists or, alternatively, that it has been considered but failed to produce statistically significant, publishable effects.…”