2022
DOI: 10.3390/tourhosp3010021
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The Effects of a Virtual Reality Tourism Experience on Tourist’s Cultural Dissemination Behavior

Abstract: Virtual reality technology has been widely applied in the tourism industry, but the literature examining the relationship between the virtual tourism experience and cultural dissemination behavior is limited. This present study examines how a virtual reality tourism experience could stimulate tourists’ cultural dissemination behavior intention. It does so by developing a moderated mediation model to explore how virtual reality tourism uses digital technology to improve tourists’ experiential value, enhances th… Show more

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Cited by 29 publications
(20 citation statements)
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“…The richer the design details of the media, the more vivid the learning environment for students. User searches and sharing behavior are positively influenced by the vividness of HCI ( Zeng et al 2022 ). Given the frequency of system iterations and usage cycles and habits in the course, the HCI learning style may therefore help students achieve a more active state of learning.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The richer the design details of the media, the more vivid the learning environment for students. User searches and sharing behavior are positively influenced by the vividness of HCI ( Zeng et al 2022 ). Given the frequency of system iterations and usage cycles and habits in the course, the HCI learning style may therefore help students achieve a more active state of learning.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The public also agrees that museums innovate in providing convenience services to the community [32]. These innovation includes 13 kinds of ways including ( 1) online reservation [33], (2) social media Instagram [34], (3) an information system called SIMVONI [35]; ( 4) Virtual Art Museum [36]; (5) digital technology [37]; (6) digital learning videos [38]; (7) Mobile learning [39]; (8) augmented reality [40]; (9) Android platform technology [41]; (10) Museum visualization [18]; (11) web museum [42,1] (12) YouTube [1,42]; (13) Virtual tour [43,44,45,32,46,34,47,48,33,49,50,7,45]. Virtual tours are indeed the most widely used in developing museums in Indonesia and in the world.…”
Section: Resultsmentioning
confidence: 99%
“…VR, as a disruptive technology, is predicted to have effects on human life such as the internet and smartphones (Rosedale, 2017). The VR developers should consider the cultural and local dimensions of people in designing this technology (Zeng et al , 2022). Bevan et al (2019) showed that viewer’s role, interaction visual and audio aspects are features of VR experiences.…”
Section: Literature Reviewmentioning
confidence: 99%
“…VR technology can influence people’s decision-making process and behavior through the ability to travel through time and space, create symbolic content, evaluate future strategies and deliver long-term results (Scurati et al , 2021). Zeng et al (2022) believed that VR technology could stimulate tourists’ cultural dissemination manner. They showed VR is innovative and valuable tool for tourism marketing.…”
Section: Literature Reviewmentioning
confidence: 99%