The effects of 3D sound in a 360-degree live concert video on social presence, parasocial interaction, enjoyment, and intent of financial supportive action

Shin, Mincheol; Song, Stephen Wonchul; Kim, Se Jung; Biocca, Frank

doi:10.1016/j.ijhcs.2019.02.001

Cited by 49 publications

(52 citation statements)

References 47 publications

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“…Also, the statistical outcomes of this study validate the proposed association among social presence and relationship quality. This result offers that an athletic association between sellers and consumers (Tajvidi et al, 2017) and an upper level of social presence (M. Shin et al, 2019) are the critical success elements of social commerce. Once consumers obtain accurate information from sellers through social commerce platforms, their level of commitment, satisfaction, and trust will increase toward those sellers, which resultantly enhances consumers' purchasing intentions.…”

Section: Discussionmentioning

confidence: 85%

“…Earlier studies have debated the significant role of social presence in developing consumers' trust (Lu et al, 2016). M. Shin et al (2019) found that 3D (three-dimensional) sound from live concerts plays a critical role in enhancing the hearers' sense of being with a recitalist (i.e., social presence). Nevertheless, it does not serve the drive in the perspective of social interaction, where users need not only to communicate with robots but also with members of the society to share information and motions.…”

Section: Introductionmentioning

confidence: 99%

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Examining the Role of Social Factors and Mooring Effects as Moderators on Consumers’ Shopping Intentions in Social Commerce Environments

Rashid

Pitafi

2020

Sage Open

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Consumers on social commerce platforms can easily access product information, but these platforms have not attracted potential consumers in emerging economies. Studying the social factors (social support, social presence, and relationship quality) and mooring effects (conformity and personal experience) in social commerce environments is essential for understanding consumers’ intentions. This study examines the role of social factors by integrating mooring effects as moderators in the Chinese model, where fear for the reliability of consumers’ comments is a concern. Quantitative data are collected from Chinese cities ( N = 303) and analyzed through partial least squares–structural equation modeling. The findings demonstrate the validity of social factors and enjoyment. Mooring effects positively influence shopping intentions, and system and service quality positively influences relationship quality and shopping intentions. Finally, mooring effects positively moderate the relationship between social presence, social support, and consumers’ intentions. The findings have theoretical understanding and practical implications.

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Section: Discussionmentioning

confidence: 85%

Section: Introductionmentioning

confidence: 99%

Examining the Role of Social Factors and Mooring Effects as Moderators on Consumers’ Shopping Intentions in Social Commerce Environments

Rashid

Pitafi

2020

Sage Open

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“…Due to the enhanced feeling of spatial presence during VR simulations, media users might actually perceive the interaction as direct contact. Previous studies have already reported that levels of presence were associated with more intensive parasocial interactions with media characters (Jin, 2010;Liebers & Schramm, 2017;Schramm & Hartmann, 2008;Shin et al, 2019). Consequently, we believe that parasocial contact with an outgroup member will have a stronger effect if experienced through VR technology.…”

mentioning

confidence: 66%

“…Consequently, it might be necessary to enhance the parasocial interaction (Horton & Wohl, 1956) between the NPC and the player's avatar. The feeling of presence (e.g., Lombard & Ditton, 1997) has repeatedly been connected to more intense levels of parasocial interactions (Jin, 2010;Liebers & Schramm, 2017;Schramm & Hartmann, 2008;Shin, Song, Kim, & Biocca, 2019) and thus might be an adequate amplifier of the intensity of parasocial interactions. Since VR technology has been successfully introduced to the gaming market, and has been shown to facilitate spatial presence (e.g., Roettl & Terlutter, 2018), we decided to incorporate VR and spatial presence into our research design.…”

Section: Parasocial Contact Withmentioning

confidence: 99%

“…Vivid and interactive media can elicit the psychological perception of "being there" in the depicted environment and individuals consequently perceive the media environment to be unmediated and real (Hartmann et al, 2016;Lom-bard & Ditton, 1997;Steuer, 1992;Wirth et al, 2007). Presence can act as a facilitator of various media effects (Schultze, 2010), such as media enjoyment (e.g., Hartmann, Klimmt, & Vorderer, 2010), persuasion (e.g., Kim & Biocca, 1997), and parasocial interactions (e.g., Jin, 2010;Schramm & Hartmann, 2008;Shin et al, 2019). Based on earlier research on VR gaming and theoretical considerations, the following hypothesis is proposed.…”

Section: Virtual Reality Gamingmentioning

confidence: 99%

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Reducing Outgroup Bias through Intergroup Contact with Non-Playable Video Game Characters in VR

Breves

2018

Presence: Teleoperators and Virtual Environments

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Video games are one of the most popular media forms in today's society, but are often criticized for various reasons. For instance, mainstream video games do not incorporate enough racially diverse game characters or are often connected to adolescents’ levels of aggression and have thus been the focus of many debates. While the negative consequences of video games have been analyzed by many academic studies, research on the prosocial effects of video games is scarce. To address this research gap and support the ongoing call for more diverse video game characters, this study used a 3 × 1 between-subjects design ( N = 86) to test the impact of racially diverse non-playable characters (NPCs). The parasocial contact hypothesis was used as the theoretical foundation, incorporating virtual reality technology as an intensifier of effects. The results showed that helping a Black NPC did not reduce implicit bias, but reduced explicit bias towards Black people. This improvement was stronger when the video game was played using virtual reality technology than when using a traditional two-dimensional gaming device.

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Digital Concert Experience: An Online Research Project on Live Streaming During the Pandemic

Kreuzer,

Wald-Fuhrmann,

Weining

et al. 2023

Music Business Research

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The effects of 3D sound in a 360-degree live concert video on social presence, parasocial interaction, enjoyment, and intent of financial supportive action

Cited by 49 publications

References 47 publications

Examining the Role of Social Factors and Mooring Effects as Moderators on Consumers’ Shopping Intentions in Social Commerce Environments

Examining the Role of Social Factors and Mooring Effects as Moderators on Consumers’ Shopping Intentions in Social Commerce Environments

Reducing Outgroup Bias through Intergroup Contact with Non-Playable Video Game Characters in VR

Digital Concert Experience: An Online Research Project on Live Streaming During the Pandemic

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