2020
DOI: 10.1177/2158244020952073
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Examining the Role of Social Factors and Mooring Effects as Moderators on Consumers’ Shopping Intentions in Social Commerce Environments

Abstract: Consumers on social commerce platforms can easily access product information, but these platforms have not attracted potential consumers in emerging economies. Studying the social factors (social support, social presence, and relationship quality) and mooring effects (conformity and personal experience) in social commerce environments is essential for understanding consumers’ intentions. This study examines the role of social factors by integrating mooring effects as moderators in the Chinese model, where fear… Show more

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Cited by 19 publications
(31 citation statements)
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“…The concept of social support has been investigated within a number of studies particularly in the field of psychology and sociology, focusing on both types of social support tangible and intangible. Within the s-commerce environment, intangible social support plays an important role in purchasing intention and enhancing relationships (Rashid et al, 2020;Sheikh et al, 2019). Several studies have applied SST to explore individual's behavior in the context of scommerce (Attar et al, 2020;Chen & Shen, 2015;Fan et al, 2019;Hajli, 2014;Hajli & Sims, 2015;Leong et al, 2020;Lin et al, 2018).…”
Section: Social Support Theorymentioning
confidence: 99%
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“…The concept of social support has been investigated within a number of studies particularly in the field of psychology and sociology, focusing on both types of social support tangible and intangible. Within the s-commerce environment, intangible social support plays an important role in purchasing intention and enhancing relationships (Rashid et al, 2020;Sheikh et al, 2019). Several studies have applied SST to explore individual's behavior in the context of scommerce (Attar et al, 2020;Chen & Shen, 2015;Fan et al, 2019;Hajli, 2014;Hajli & Sims, 2015;Leong et al, 2020;Lin et al, 2018).…”
Section: Social Support Theorymentioning
confidence: 99%
“…The belief that there is a sense of human warmth, human contact and personalness when using s-commerce platforms. Chen et al, 2021;Friedrich et al, 2019;Hassan et al, 2018;Leong et al, 2020;Li, 2019;Rahman et al, 2020;Rashid et al, 2020;Sharma et al, 2019;Sun et al, 2019;Um, 2019 Informational support…”
Section: Social Presencementioning
confidence: 99%
“…Challenge-stressed employees are thus motivated to perceive their tasks as manageable (Wallace et al, 2009;Rasheed et al, 2020a). By using ESM, employees can share all task-related issues, expertise, plans, and statuses with workmates (Pitafi et al, 2019;Rashid et al, 2020). Such task-related information challenges stressed employees to obtain important information and manage their tasks efficiently.…”
Section: Socio-instrumental Use Of Esm Work Stressorsmentioning
confidence: 99%
“…With the development of the research field, MOA theory has been widely applied not only in the field of consumer behavior but also in the study of consumers' shopping intention (Rashid et al, 2020). In terms of e-commerce, Shih et al (2013) predicted electronic word-of-mouth intentions through online forum users on the basis of the MOA framework and the relationship between constraint and dedication.…”
Section: Moa Theory and Participationmentioning
confidence: 99%