The Effectiveness of Simple and Stratified Random Sampling in Broadcast News Content Analysis

Riffe, Daniel; Lacy, Stephen; Nagovan, Jason; Burkum, Larry G.

doi:10.1177/107769909607300114

Cited by 39 publications

(21 citation statements)

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“…To avoid problems associated with using random samples of media content (Riffe, Aust, & Lacy, 1993; Riffe, Lacy, & Fico, 2005; Riffe, Lacy, Nagovan, & Burkham, 1996) and the cost associated with using a census (Evans & Ulasevich, 2005), we created two 28-day constructed months, one for each year. For each constructed month, we created one constructed week per season of the year.…”

Section: Methodsmentioning

confidence: 99%

News Coverage of Cancer in the United States: A National Sample of Newspapers, Television, and Magazines

Slater

Long

Bettinghaus

et al. 2008

Journal of Health Communication

115

110

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A content analysis of cancer news coverage in a sample of local and national newspapers, television, and magazines was conducted for the years 2002 and 2003. Analyses compared proportions of mentions of cancer sites with proportional contribution to cancer incidence and mortality based on available epidemiological estimates. Analyses also examined relative attention provided to prevention, detection, treatment, causes and outcomes of various cancers. Results indicated that coverage reflected incidence rates more closely than they did mortality rates, but in both cases coverage under-represented the contribution of lung cancer to morbidity and mortality and over-represented the contribution of breast cancer. Of greater public health concern was the limited coverage of prevention and detection even for highly preventable or relatively easily detected cancers. Implications of findings are discussed.

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Section: Methodsmentioning

confidence: 99%

News Coverage of Cancer in the United States: A National Sample of Newspapers, Television, and Magazines

Slater

Long

Bettinghaus

et al. 2008

Journal of Health Communication

115

110

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“…Using six strata permitted reasonable regional representation in all strata and reasonable homogeneity of market size within each stratum. 14 To avoid problems associated with using random samples of media content, [16][17][18] and to avoid the unnecessary cost associated with using a census, 19 we created two 28-day constructed months, one each from 2002 and 2003. To create each constructed month, we stratified our random selection by day of the week (Sunday, Monday, etc) and sampled within a given season (winter, spring, etc).…”

Section: Methods Samplementioning

confidence: 99%

US news media coverage of tobacco control issues

Long

Slater²,

Lysengen³

2006

Tob Control

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Results suggest mixed support in news coverage for tobacco control efforts in the United States. The modest amount of news coverage of tobacco is troubling, particularly because so few news stories were found on TV, which is a more important news source for Americans than newspapers. When tobacco was covered, government themed stories, which often did not include mentions of negative health effects, were typical, suggesting that media coverage does not reinforce the reason for tobacco control efforts. However, some results were encouraging. For example, when newspapers did cover tobacco, they accorded the stories relatively high prominence, thus increasing the chance that readers would see tobacco stories when they were published.

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“…PEJ selected 28 days to get an adequate sample of a wide variety of stories for analysis of news reporting practices that went beyond the scope of the research presented here. The selection process was consistent with recommendations for sampling network television news (Riffe, Lacy, Nagovan, & Burkum, 1996). Their project deadlines compelled study data collection only during the first 9 months of 2004.…”

Section: Samplementioning

confidence: 97%

Context and Sources in Broadcast Television Coverage of the 2004 Democratic Primary

Zeldes

Fico

Lacy

2008

Mass Communication and Society

Self Cite

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This study examined context variables (reporter speculation, multiple viewpoints, and story emphasis) and source variables (anonymous sources and source transparency) in broadcast television coverage of the 2004 Democratic presidential primaries. Primary coverage was compared with coverage of other major stories. Primary coverage was no more focused on conflict than were other major stories. Primary coverage was, however, more focused on winners and losers, and primary reporting was more likely to include reporter speculation. Primary stories were just as likely to include anonymous sources as were other major stories, but primary stories also were more likely than other major stories to fully identify sources.

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The Effectiveness of Simple and Stratified Random Sampling in Broadcast News Content Analysis

Cited by 39 publications

References 0 publications

News Coverage of Cancer in the United States: A National Sample of Newspapers, Television, and Magazines

News Coverage of Cancer in the United States: A National Sample of Newspapers, Television, and Magazines

US news media coverage of tobacco control issues

Context and Sources in Broadcast Television Coverage of the 2004 Democratic Primary

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