“…Another initiative, more adapted for distant and rural areas, would be to offer a safe‐ride‐home service. In some Canadian provinces, Red Nose Operation is a free service provided during the Christmas holiday season to accompany drunk drivers back home safely and may have decreased the number of road accidents, considering that 69,029 Canadians reached for such a safe ride in 2019 (Fell et al., 2020). Local initiatives in Canada are available all year long, but they tend to charge a fee comparable to taxis (e.g., Safe Ride Home in Vancouver, Tolerance Zero 8 in Québec, etc.)…”