The Effect of Web Cohesion, Web Commitment, and Attitude toward the Website on Intentions to Use NFL Teams’ Websites

Seo, Won Jae; Green, B. Christine; Ko, Yong Jae; Lee, Seung Hwan; Schenewark, Jarrod

doi:10.1016/s1441-3523(07)70013-x

Cited by 29 publications

(1 citation statement)

References 57 publications

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“…The results show that online customers' commitment has positive effects on customers' shopping tendencies. The study conducted by Seo et al (2007) indicated that relationship commitment positively affects customer's attitude towards shopping sites and their tendency to continue to use the site [6].…”

Section: Literature Reviewmentioning

confidence: 99%

The impact of the customer satisfaction, switching costs and trust on customer relationship commitment

Gan

2013

2013 6th International Conference on Information Management, Innovation Management and Industrial Engineering

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In recent years, many enterprises establish and maintain long-term relationship with customer and retain valuable customers, which are considered as a strategic weapon. They would like to take to drive customer acquisition and non-buying behavior to realize the goal of maximizing the customer equity. Based on these, the article study the customer satisfaction, switching costs and trust on the impact of customer relationship commitment from the point of establishing and maintaining customer relationships, and build a theoretical model of this study. In order to verify the model, undergraduate students act as the survey questionnaires to collect data in this paper. The paper use correlation analysis and multiple regressions analysis to analysis the data and revealed that: customer satisfaction, switching costs and trust are positive impact on customer relationship commitment.

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Section: Literature Reviewmentioning

confidence: 99%