The Effect of the SNS service and personal characteristics on Participation Intention

Oh, Dukshin; Lee, sin-bok; An, Ki-Hun; Moon, Junhwan

doi:10.7236/jiibc.2017.17.3.243

Cited by 3 publications

(2 citation statements)

References 12 publications

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“…Finally, items on the intention to participate were measured using the tool used by Oh, Lee, An, and Moon [ 58 ], revised and supplemented to be more suitable for this study, based on items used by Barclay, Higgins, and Thompson [ 59 ], Donath and Boyd [ 60 ], and Steinfield, Ellison, and Lampe [ 61 ]. Intention to participate was a single factor measured using a total of 3 items.…”

Section: Methodsmentioning

confidence: 99%

The Users’ Intention to Participate in a VR/AR Sports Experience by Applying the Extended Technology Acceptance Model (ETAM)

Lee

2022

Healthcare

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Since the basic model of technology acceptance model (TAM) was introduced, studies in various fields have been conducted to improve the explanatory power of the TAM. These studies show that there are limitations in explaining the intention to use a new technology with just two variables (perceived usefulness and perceived ease of use), and that the intention to use a new technology can be affected by many external variables, in addition to the two variables. Accordingly, the purpose of this study is to identify factors affecting users’ intention to participate in a virtual/augmented reality (VR/AR) sports experience based on the extended technology acceptance model (ETAM). To this end, this study analyzed the results of a survey conducted on 300 university students who are sports majors in Korea, who have experienced VR/AR sports. First, among experience economy factors, education experience, escape experience, and esthetic experience had a positive effect on presence. Second, presence had a positive effect on perceived usefulness and flow. Third, perceived usefulness and flow had a positive effect on the intention to participate. This study has significance in empirically investigating the relationship among variables affecting users’ intention to participate in a VR/AR sports experience using the ETAM. The results can be used as basic data for establishing strategies necessary in vitalizing VR/AR sports in the future.

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Section: Methodsmentioning

confidence: 99%

The Users’ Intention to Participate in a VR/AR Sports Experience by Applying the Extended Technology Acceptance Model (ETAM)

Lee

2022

Healthcare

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“…In this study, consumer attitude was measured by the consumer attitude scale used in beauty‐related consumer attitude studies such as Kim 23 and Oh, 24 and the author of this study modified and supplemented the scale with three sub‐factors: cognitive, emotional, and behavioral.…”

Section: Methodsmentioning

confidence: 99%

Effects of perceived quality on consumer attitudes and satisfaction: Focus on lip products

Lim

Kwon

2022

J of Cosmetic Dermatology

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Background Growth of national and economic development industrial and economic standards has raised women's social status, and the consumption value of aesthetic pursuit, which is the mainstream among women's diverse needs as consumers, has been increasing in quantities. Aim This study attempted to investigate what are the consumer selection criteria for lip products represented by the lipstick effect that creates continuous demand even in the COVID‐19 era, and the main factors driving the continuous demand for lip products. Methods We collected research data through a survey targeting 600 male and female consumers who had purchased lip products through online/offline stores during the COVID‐19 period (2020–2021) in Korea. Results As a result of examining the effect of perceived quality on consumer attitude formation on lip products, the factors of usability sensitivity and price had a positive effect on consumer attitude formation. Consumer awareness of lip products naturally acts as a bridge to consumer satisfaction. Conclusion This study focused on consumers' perception and potential for development of lip products whose demand has rather rebounded due to the lipstick effect during the COVID‐19 crisis. It is thought that this will act as a positive mechanism for the formation of a favorable attitude toward lip products by consumers.

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A Study on the Continuance Intention of Short Clip Application: Focusing on Chinese TikTok Users

Lee¹,

Sung²,

Gao³

et al. 2021

dcs

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The Effect of the SNS service and personal characteristics on Participation Intention

Cited by 3 publications

References 12 publications

The Users’ Intention to Participate in a VR/AR Sports Experience by Applying the Extended Technology Acceptance Model (ETAM)

The Users’ Intention to Participate in a VR/AR Sports Experience by Applying the Extended Technology Acceptance Model (ETAM)

Effects of perceived quality on consumer attitudes and satisfaction: Focus on lip products

A Study on the Continuance Intention of Short Clip Application: Focusing on Chinese TikTok Users

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