The Effect of the Acculturation of Chinese Immigrants on Tourist Satisfaction and Quality of Life

Abstract

Given the rapidly increasing number of foreign nationals migrating to Korea, this study investigates the relationship between cultural adaptation, tourist satisfaction, and quality of life among Chinese immigrants in Korea. A questionnaire survey was conducted among 344 Chinese immigrants in Korea who visited Gyeongju, where Korean World Heritage sites and modern tourist facilities coexist. A structural equation model was used to verify the hypothesis and indicated that cultural assimilation and cultural separation had a significant effect on tourist satisfaction, whereas cultural integration and cultural change did not have any statistically significant effect on tourist satisfaction. Additionally, tourist satisfaction had a significant effect on quality of life (in terms of subjective well-being and psychological well-being). The results of this study can function as a reference for improving Chinese immigrants’ cultural adaptation, tourist satisfaction, and quality of life.

The Determinants of Visit Intention for Chinese Residents in the Michigan, United States: An Empirical Analysis Performed Through PLS-SEM

“…However, the significant and positive relationship still emphasized the importance of considering acculturation when explaining the tourist behavior of foreign residents. The current study contributed to the literature on the tourist behavior of Chinese immigrants, which classified and explained their behavior by nationality and not by cultural components such as acculturation (Cho et al, 2021; Feng & Page, 2000; Shen et al, 2018). Considering that acculturation would be particularly necessary because those globalized young generations tend to more easily be acculturated than the older generation, in view of which merely classifying them by nationality and length of stay might be not ideal to explain their cultural differences (Cheung et al, 2011).…”

“…These have included studies on international students (Smith & Khawaja, 2011; Snoubar & Celik, 2013; Suanet & Van de Vijver, 2009) and inbound tourists (Rasmi et al, 2014). Related to the tourist behaviors of international residents, globalization has made understanding their acculturation increasingly important, and numerous researchers have investigated their characteristics as a new type of tourist (Cho et al, 2021; De-Juan-Vigaray et al, 2013, 2021; S. H. Lee & Cox, 2007).…”

Effect of Social Loneliness on Tourist Happiness: A Mediation Analysis Based on Smartphone Usage

“…The factors that affect TH are classified into two types. The first type includes tourist-related factors, age [55], quality of life [56], motivation and preference [55], habitual smartphone behaviors [57], and psychological or emotional states. The second involves destinationrelated factors, such as service quality [58,59], beliefs regarding hotel staff [60], types of tourist attractions [61][62][63], and development level of smart tourism applications [8,9].…”

“…The second involves destinationrelated factors, such as service quality [58,59], beliefs regarding hotel staff [60], types of tourist attractions [61][62][63], and development level of smart tourism applications [8,9]. In turn, TH can affect tourists' loyalty [43,64], satisfaction [56,65,66], and happiness with life [67]. A review of existing literature reveals that the factors affecting TH have been explored from different perspectives, but existing literature rarely takes SL-a potential subjective mood of tourists-as the independent variable to study TH.…”

The Impact of Tourism Products and Services on Satisfaction and Loyalty of Tourists Visiting Mertasari Beach Sanur Bali

“…. (Cho et al, 2021) In addition Chen & Tsai (2007), a traveller's loyalty when it consists of two components is the intention to return to the same destination and the desire to recommend it to others. Positive travel experiences, such as the quality of services, products, and resources, can lead to favourable and in recommendations and subsequent visits the quality of products and services can affect the level of tourist loyalty.…”