In the present investigation, attempts were made to understand the difference in bromide ion selectivity of the two closely related anion exchange resins Auchlite ARA-9366 and Auchlite A-378 in chloride form. The selectivity difference was predicted based on the thermodynamic equilibrium constants and enthalpy values of Clˉ/Brˉ ion exchange reactions performed by using the two resins. During Clˉ/Brˉ exchange reactions, with rise in temperature from 30.0 °C to 45.0 °C, the equilibrium constant (K) values were observed to decreases from 8.15x10 -2 to 6.06x10 -2 for Auchlite ARA-9366 resins and from 2.16x10 -2 to 1.10x10 -2 for Auchlite A-378 resins. The decrease in K values with rise in temperature, indicate exothermic ion exchange reactions having enthalpy values of -36.14 and -18.38 kJ/mol respectively. The high K and low enthalpy values obtained for Auchlite ARA-9366 resins indicate their greater selectivity for the bromide ions in the solution as compared to Auchlite A-378 resins.