The effect of teenage language in health communication: A study among English and Sepedi teenagers

Saal, Elvis

doi:10.1080/10228195.2011.562914

Cited by 5 publications

(4 citation statements)

References 15 publications

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“…For health communication messages, White Afrikaans teenagers want, as one participant put it, "the language to be normal" (or, in other words, standard). Saal (2011) found among English teenagers a similar downgrading of teenage varieties in health messages.…”

Section: Language Perceptionssupporting

confidence: 53%

“…Den Ouden and Van Wijk (2007:245) argue that teenage language in document-mediated communication is not a "natural" relation, given that teenage slang is primarily a spoken variety. They found that Dutch teenagers perceive teenage language in product advertisements as unauthentic, forced, not credible and artificial (for a similar finding see Saal (2011) with regard to the English speaking teenagers). Therefore, on the basis of this, teenage slang in health communication would seem to be a negative violation of teenagers' language expectations.…”

Section: Teenage Afrikaans In the Print Media: Some Perceptions And Lmentioning

confidence: 79%

“…South African teenagers themselves have differing views on the use of their teenage language(s) in the print media. I found that Cape Afrikaans and Sepedi teenagers were more favourable towards the use of their teenage variety in document-mediated communication (whether a product advertisement or an HIV prevention message) (Saal 2011;Saal and Blignaut 2011). English-speaking teenagers, however, tend to view the use of their teenage variety in print-based HIV prevention messages as totally inappropriate and artificial (Saal 2011; see also Den Ouden and Van Wijk 2007 for a similar finding among Dutch teenagers).…”

Section: Teenage Afrikaans In the Print Media: Some Perceptions And Lmentioning

confidence: 98%

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To use or not to use teenage Afrikaans in HIV prevention messages directed at Afrikaans teenagers in Pretoria

Saal

2012

SPiL Plus

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The high HIV prevalence among young people makes them a prime target for HIV prevention campaigns, such as South Africa's "loveLife" campaign. One way to deliver documentmediated HIV messages directed at the youth is to use a language style to which they can relate. Drawing on the Communication Accommodation Theory and Language Expectancy Theory it is argued that teenagers are more likely to view the writer and the teenage variety favourably if they identify with the teenage variety in the print media. In this study two teenage slang versions of the same HIV message were examined. One version was an English teenage variety (hereafter the "loveLife variety") as used by loveLife in the print media. The other version was a teenage Afrikaans constructed by the Afrikaans teenagers themselves (hereafter "authentic teenage Afrikaans"). These two teenage varieties were not only compared to each other, but also to a standard Afrikaans version of the message. Two authentic teenage Afrikaans varieties-clearly running along the previous racial lines of "coloured" and "white"-were identified. This study indicates a generally unfavourable reaction to the (English) loveLife variety by both the Coloured Afrikaans and White Afrikaans teenage groups 2. The Coloured Afrikaans teenagers viewed their authentic teenage Afrikaans (and the standard Afrikaans) very favourably and appropriate for HIV health communication. White Afrikaans teenagers viewed the use of their authentic teenage Afrikaans in document-mediated HIV messages as highly inappropriate.

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Section: Language Perceptionssupporting

confidence: 53%

Section: Teenage Afrikaans In the Print Media: Some Perceptions And Lmentioning

confidence: 79%

Section: Teenage Afrikaans In the Print Media: Some Perceptions And Lmentioning

confidence: 98%

See 1 more Smart Citation

To use or not to use teenage Afrikaans in HIV prevention messages directed at Afrikaans teenagers in Pretoria

Saal

2012

SPiL Plus

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“…The relationship between language and HIV and AIDS has attracted considerable attention given that "knowledge is simultaneously the basis as well as the result of linguistic action, which is thus also defined as social action" (Beck 2016, 17). Language is, for instance, important in doctor-patient consultations and HIV and AIDS counselling as well as in the distribution of material that gives information about HIV and AIDS prevention and management (see Eggly 2002;O'Brien and Shea 2011;Oostendorp 2012;Paternotte et al 2015;Saal 2011;Sahe and Fernandez 2007;Towle 2006;West 1984). In communication encounters around HIV and AIDS, the doctor, caregivers or counsellors often do not share a first language or culture with their patients (Anthonissen and Meyer 2008).…”

Section: Language and Hiv/aidsmentioning

confidence: 99%

The modernisation of HIV and AIDS’ nomenclatures in Nigeria’s major languages

Igboanusi

Odoje

Garba

2017

TERM

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Although the level of awareness of HIV has significantly improved over the past decade following the coordinated activities of the National Agency for the Control of AIDS (NACA), Nigeria still remains one of the most burdened countries in the world with about 3 million people living with HIV. Increasing enlightenment campaigns on HIV and AIDS have not been able to achieve remarkable behaviour change as a result of the non-use of appropriate nomenclatures. Given the low literacy rate of Nigerians in English (about 61% based on UNESCO Institute for Statistics), communication strategies can only be effective when indigenous Nigerian languages have standardised and appropriate nomenclatures for HIV and AIDS. This study argues that the use of appropriate terms in the local languages in referring to HIV and AIDS is capable of reducing the stigmatisation and discrimination of people living with HIV and AIDS, and consequently reduce the spread of HIV through behaviour change. Accordingly, the study embarks on the lexical modernisation of HIV and AIDS nomenclatures in Nigeria’s three major languages (i.e. Hausa, Igbo and Yoruba) in line with current developments around the world in the management of the two health conditions.

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The function and significance of code-switching in South African poetry

Barnes

2012

English Academy Review

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This article is an extension of earlier work by the author which explored the function of code-switching in the canon of English poetry (2011. 'The function and significance of bilingual code-switching in English poetry with a special focus on the work of Eliot and Pound'. The English Academy Review 28 (1): 23-38). Given the dearth of research in this field, especially within the South African literary context, the current article examines the use of code-switching in South African poetry, drawing on the theoretical framework and the findings of the previous study. It begins by examining the use and function of non-English titles in the work of Sepamla, Cronin and Gwala, where the matrix language of the poems is English. This is followed by a comparison of the use of code-switching in Selepe's poem 'My name Nomgqibelo Ncamisile Mnqhibisa' with Sepamla's poem 'My name is'. After a short consideration of code-switching in songs, the study moves on to a brief consideration of the use of quotations from non-English literary works in South African English poetry. The study reveals numerous functions of code-switching as a rhetorical device: it can be used for dramatic, lyrical or humorous effect, to bring out irony, to express solidarity, to make social or political commentary, to add local colour and to change perspectives.

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The effect of teenage language in health communication: A study among English and Sepedi teenagers

Cited by 5 publications

References 15 publications

To use or not to use teenage Afrikaans in HIV prevention messages directed at Afrikaans teenagers in Pretoria

To use or not to use teenage Afrikaans in HIV prevention messages directed at Afrikaans teenagers in Pretoria

The modernisation of HIV and AIDS’ nomenclatures in Nigeria’s major languages

The function and significance of code-switching in South African poetry

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