The Effect of Sport Commentator Framing on Viewer Attitudes

Self Cite

This article utilizes the work found within the special issue to note that sport as an institution still serves to produce, reinforce, and perpetuate male hegemony. However, it additionally argues that the collective works point to progress in some areas of sport. It highlights the ideas for future research regarding sex and gender diversity in sport and notes that these concerns are often situated in multi-level, sometimes subtle, and usually taken-for-granted structures, policies, and behaviors embedded in sport organizations. It concludes with a call for continued work in this area.

Section: Introductionmentioning

confidence: 82%

Gender and Sex Diversity in Sport Organizations: Concluding Comments

Fink

2007

Self Cite

“…The articles in the Special Issue have adopted varied methodological approaches, including indepth semi-structured qualitative interviews (Bruening and Dixon 2008;Claringbould and Knoppers 2008;FieldingLloyd and Mean 2008;Hoeber 2008;Ross and Shinew 2008), critical discourse analyses (Knoppers and Anthonissen 2008), participant observations (Anderson 2008), survey research (Avery et al 2008), and laboratory experiments (Angelini 2008;Parker and Fink 2008). The diversity of approaches to the study of sex and gender in sport organizations provides an encompassing perspective-one that allows for a more complete understanding of gender in the workplace.…”

Section: Varied Methodologiesmentioning

confidence: 99%

“…Many of the studies in this area lack a critical analysis of how gender might influence men's and women's reactions to sport and their motivation for consuming it. As a departure from this trend, both Angelini (2008) and Parker and Fink (2008) provide strong theoretical rationale for their study of sport consumers. Angelini drew from multiple perspectives, including social identity theory and social cognitive theory, to examine women's emotional responses to gendered sport portrayals.…”

Section: Theoretical Focusmentioning

confidence: 99%

Gender and Sex Diversity in Sport Organizations: Introduction to a Special Issue

Cunningham

Sagas

2007

The purpose of this paper is to introduce the Special Issue on gender and sex diversity in sport organizations. In doing so, we first provide a brief outline of the extant literature, emphasizing the research and theoretical developments at the macro, meso, and micro level of analysis. Based on this framework and review, we allude to the communalities and intricacies in the existing understanding of sex and gender in the sport workplace. Further, we highlight how the contributions in the Special Issue address these voids and can serve as a catalyst to continued scholarly work in the area.

“…Parker and Fink (2008) found that U.S. college students (male and female), who reported being a fan and following women's basketball, had more positive attitudes towards female athletes and their athletic abilities as compared to less involved viewers. It is possible that boys and men who follow women's sports or particular female athletes are more likely to respect female athlete's athleticism and respond positively to media coverage of female athletes.…”

Section: Perceptions Of Performance Athletesmentioning

confidence: 96%

Athlete or Sex Symbol: What Boys Think of Media Representations of Female Athletes

Daniels

Wartena

2011

Little research has investigated males' reactions to non-objectified media images of women, including those that depict women in instrumental activities like playing a sport. Using a survey methodology, this study examined U.S. adolescent boys' open-ended responses to images of performance athletes, sexualized athletes, and sexualized models. Participants were 104 adolescent boys from California (ages 12-17, primarily European-American). They remarked on the performance athletes' physical competence and focused on the athletic context depicted in the photograph. In contrast, participants focused on the physical appearance and attractiveness of the sexualized athletes and sexualized models. Overall, findings suggest that performance images of women evoke instrumental evaluations of women from male viewers, while sexualized images induce objectified appraisals.