The effect of social connectedness on consumer adoption of social commerce in apparel shopping

Abstract

Over 3 billion people in the world use social media (Kemp 2018), and a recent consumer survey from eMarketer in 2017 forecasted that two-thirds of the US population will soon use two or more social networking sites in social media. Social networking sites are defined as online applications that give Internet users the ability to create a profile, share the profile with a list of other Internet users, and view information uploaded by those connections (Boyd and Ellison 2007). Social networking sites facilitate interactive communication among social media users through social sharing . For instance, in a brand's social media fan page, consumers interact not only with the brand but also with the brand's other customers. Consumers share their shopping experiences and recommend products and services based on their experiences. The information search and sharing processes in social media influence social media users' behaviors (eMarketer 2017;Mangold and Faulds 2009).

Analysis of Fashion Product using Traditional Woven Textile and The Correlation with The Trend in Indonesia

“…In fulfilling these needs, humans are influenced by their environment.Through the technological advancement nowadays, the concept of environment is become wider.The currentenvironment also covers the cyberspace, for example the interaction using social media. As the social media users interact with each other, they tend to perceive themselves as similar in attitudes and behaviors, which in turn, enhances their sense of belonging to the brand's community [6].Consumer perceptions on buying fashion apparel are based on five factors: perceptional leadership and perceived role models in society, matching attire status to employment and workplace ambience, socialization with peers and people they like, selfesteem and fun, and respectful treatment in society [7]. Related to these influencing factors, researcher collect and analyze data which has correlation with the fashion product that using woven traditional textile.…”

Determination of the influence factors on social commerce in SME: A review

“…There are several models related to IT acceptance and adoption (Johny & Bhasi, 2015;Samarasinghe & Silva, 2019). There are some common theories used in IT Adoption, the Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT2) (Chatterjee & Kumar Kar, 2020;Cho & Son, 2019;Rahman et al, 2020;Wang et al, 2019).…”

“…TAM consists of two influential factors, perceived ease of use and perceived usefulness that determines attitudes towards the use and adoption of these technologies (Davis, 1985;Johny & Bhasi, 2015;Samarasinghe & Silva, 2019). In the extended TAM model theory, there are additional factors, namely enjoyment, so that extended TAM has three factors, namely perceived ease of use, usefulness, and enjoyment (Cho & Son, 2019). Several studies are using TAM for S-Commerce adoption (Chatterjee & Kumar Kar, 2020;Cho & Son, 2019;Maia et al, 2018;Othman et al, 2019;Solangi et al, 2019).…”

“…In the extended TAM model theory, there are additional factors, namely enjoyment, so that extended TAM has three factors, namely perceived ease of use, usefulness, and enjoyment (Cho & Son, 2019). Several studies are using TAM for S-Commerce adoption (Chatterjee & Kumar Kar, 2020;Cho & Son, 2019;Maia et al, 2018;Othman et al, 2019;Solangi et al, 2019). In the context of S-Commerce, three factors presented by Cho & Son (2019), perceived ease of use, usefulness, and enjoyment are influential.…”

Towards Social Network Sites Acceptance in e-Learning System: Students Perspective at Palestine Technical University-Kadoorie

“…TAM is the most models used in predicting and explaining user"s attributes that affect his/her acceptance behaviour to pioneering technologies because of its strength, ease, and suitability [27]. In TAM, perceived usefulness and perceived ease of use determine a person"s perspective on using technology and drive a person"s intention to accept the technology [28]. Additionally, the acceptance of information technology based on the user"s perceived usefulness and of perceived ease of use of these technology [29], [30].…”