The effect of social and ambient factors on impulse purchasing behavior in social commerce

Ju, Jaehyeon; Ahn, Jae‐Hyeon

doi:10.1080/10919392.2016.1228353

Cited by 30 publications

(15 citation statements)

References 130 publications

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“…Enjoyment tendency may include music, lights, employees and layouts (Mohan et al, 2013). A music tempo positively influences the impulse buying (Ju & Ahn, 2016;Shuleska, 2012). The positive relationship between store environment consisting of enjoyment tendency and impulse buying was not supported in a study (Atulkar & Kesari, 2018).…”

Section: Impulse Buyingmentioning

confidence: 86%

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Drivers of Impulse Buying at Retail Stores: Mediating Role of Customers’ Loyalty

Hilal¹,

Gunapalan²

2019

ASS

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The major objective of this study was to examine the impact of drivers of impulse buying on the customers’ loyalty and to assess the mediating effect of customers’ loyalty to the impulse buying at the retail stores. In order to meet the objective, a questionnaire survey was conducted among 529 customers of retail stores. SMARTPLS3 was used to analyze the data collected from the survey. Findings suggest that CSR, store attractiveness and trust positively contribute to create loyalty of retailers and it positively impact on impulse buying at stores. The model tested in this study was significant and can be used by retailers to enjoy competitive advantage. Further, it was found that loyalty is mediating between these drivers of impulse buying and impulse buying. While loyalty positively mediating between all variables, loyalty negatively mediates between commitment and impulse buying. The model tested in this study is significant and useful for retailers to create loyalty and trigger impulse buying enabling to achieve competitive advantage in retailing. When retailers adopt this model in their business, retailers can establish loyalty and generate impulse buying. Therefore, retailers need to build up trust among customers, engaging in CSR activities, keeping their stores very attractive and having long term relationship to create commitment with customers.

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Section: Impulse Buyingmentioning

confidence: 86%

“…However, there are hedonic shopping values which also impacts on impulse purchasing intentions. For example, fun, novelty, escapism, social interaction (Ju & Ahn, 2016) and praise from others. These factors positively influence the impulse purchasing intentions.…”

Section: Impulse Buyingmentioning

confidence: 99%

Drivers of Impulse Buying at Retail Stores: Mediating Role of Customers’ Loyalty

Hilal¹,

Gunapalan²

2019

ASS

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“…1) MARKETING-RELATED FACTORS Various researchers studied how marketing factors affected the strength and the direction of the relationships between the antecedents and their subsequent online IBB. Scarcity was the most investigated marketing-related factor [73], [110], as it has a significant moderation effect on consumer's online IBB. Refer to Table 6 for an outline of the remaining factors.…”

Section: ) Moderatorsmentioning

confidence: 99%

“…On the other hand, it is not necessary that consumers actually purchase the product if they encounter a strong UBI [112], and therefore, UBI and the actual impulsive buying are considered to be different concepts. Previous studies either focused on UBI [14], [15], [36], [37], [73], [111] or actual impulsive buying [14], [88], [109], [110]. Few studies considered both the impulse buying responses [40], [105], [112], [114], wherein the UBI was a mediator, and the outcome referred to the actual impulsive buying.…”

Section: ) Outcomesmentioning

confidence: 99%

Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review

et al. 2020

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“…64% of papers (that is 30) based their analysis on social commerce sites. Among them, 3 papers[14,15,16] worked on Groupon type daily deal sites, while one[17] studied on mobile social commerce, and the remaining 26 papers studied on social commerce sites. Some examples of SC sites are douban.com, taobao.com, meilishuo.com from China and groupon.com, kaboodle.com from US.…”

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confidence: 99%

Consumers’ Adoption of Social Commerce: A Systematic Literature Review

Altınışık¹,

Yıldırım²

2017

Mugla Journal of Science and Technology

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Social commerce though it is a relatively novel concept, has been an attracted field by both practitioners and scholars. In search for exploring underlying motives for social commerce usage many theories proposed and various factors studied by academic circles. In this study we review the social commerce literature to grasp a picture of the literature in terms of the social commerce activities as research basis, theories and factors employed by the studies and the countries that the studies were conducted. Our findings and concluding comments would be useful for future studies especially for newcomer researchers in the social commerce discipline.

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The effect of social and ambient factors on impulse purchasing behavior in social commerce

Cited by 30 publications

References 130 publications

Drivers of Impulse Buying at Retail Stores: Mediating Role of Customers’ Loyalty

Drivers of Impulse Buying at Retail Stores: Mediating Role of Customers’ Loyalty

Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review

Consumers’ Adoption of Social Commerce: A Systematic Literature Review

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