“…through more concrete product attributes) is one of the key marketing dilemmas (Hernandez et al , 2015). The level of abstractness of a product description may influence consumer response, including the description’s perceived trustworthiness and persuasiveness (Bartikowski and Berens, 2021; Connors et al , 2021; Denizci Guillet et al , 2022; Elliott et al , 2015; Graeff, 1997; Hernandez et al , 2015; Hu and Winter, 2019; Lee et al , 2021; Maheswaran and Sternthal, 1990; Miller et al , 2007; Raimondo et al , 2019; Topcuoglu et al , 2022; Wang and Lehto, 2020; Xu et al , 2021). The present research aims to address two substantial gaps related to the consequences of product description abstractness.…”