The Effect of Regulatory Focus on Individuals’ Donation Behavior

Park, Kikyoung; Ryu, Gangseog

doi:10.3390/su10030760

Cited by 17 publications

(13 citation statements)

References 38 publications

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“…Ramanathan and Dhar (2010) found that promotion-focus consumers are more sensitive to sales promotion message like “save $ x,” but prevention-focus consumers are more sensitive to sales promotion message like “get $ x off.” Even though this branch of research produced important findings, they also mentioned there is little information on the effects of regulatory fit on people’s reactions and value assignment (Higgins, 2000; Lockwood et al , 2002; Avnet and Higgins, 2006). A number of research tested regulatory focus and fit’s effect on many decision-making and behavioral situations including online information sharing and online purchase (Hsu et al , 2017; Georgiana, 2018), individual’s donation (Park and Ryu, 2018) and team performance (Park et al , 2015; Lai et al , 2018). Hsu et al ’s (2017) research indicated that regulatory fit has a more significant effect on online consumers’ purchase intention than the non-fit condition.…”

Section: Literature Reviewmentioning

confidence: 99%

Regulatory focus and message framing’s effects on intention to consume ethnic food in China

Cui

Fam

Zhao

2019

BFJ

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Purpose The purpose of this paper is to examine the effect of regulatory focus on Chinese consumers’ intention to consume ethnic food, the mediating role of food neophobia and the moderating role of message framing with regard to regulatory focus and ethnic food consumption. Design/methodology/approach Lab experiments method was used in this paper, two studies were designed to test the relationship between regulatory focus, food neophobia, message framing and intention to eat ethnic food. Study 1 was to test the influence of regulatory focus on intention to eat ethnic food, and the mediation role of food neophobia. Study 2 was to test the moderation role of message framing. Findings Results indicated that consumers with promotion focus have higher intention to eat ethnic food than consumers with prevention focus. Prevention-focus consumers have higher food neophobia, which leads to lower intention to eat ethnic food. Food neophobia plays the mediating role in the relationship between regulatory focus and intention to eat ethnic food. Regulatory fit can increase consumers’ intention to eat ethnic food. Promotion-focus consumers show higher eating intention in gain-framing situation, while prevention-focus consumers show higher eating intention in loss-framing situation. Research limitations/implications The study was undertaken in China. Further studies should include respondents living in countries other than China. Practical implications This research provides a venue for marketers of destination tourism, especially for ethnic food marketers to introduce and advertise ethnic foods to tourists. Regulatory fit is important for destination tourism. To improve consumers’ eating intention, this research suggests that ethnic food marketers should pay attention to regulatory focus of consumers from different regions and cultural background, and design corresponding message framing for consumers with different regulatory focus to form regulatory fit. Originality/value First, this study has proposed and tested regulatory focus’ effect on intention to consumer ethnic food. Food neophobia is used to explain the mechanism of relation between regulatory focus and intention to eat ethnic food. Also, message framing is introduced to define the boundary of relation between regulatory focus and intention to eat ethnic food.

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Section: Literature Reviewmentioning

confidence: 99%

Regulatory focus and message framing’s effects on intention to consume ethnic food in China

Cui

Fam

Zhao

2019

BFJ

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“…Therefore, this article attempts to introduce motivation into the research model to explore what kind of motivation plays an intermediary role between innovative resources and responsible innovation. In addition, the regulation focus theory has important applications in the study of corporate behavior motivation [14]. The regulatory focus theory divides the basic motivation of enterprises into two types: the promotion focus and the prevention focus.…”

Section: Introductionmentioning

confidence: 99%

Innovative Resources, Promotion Focus and Responsible Innovation: The Moderating Roles of Adaptive Governance

Cao

Xing

2020

Sustainability

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This paper discusses the relationship between innovative resources, promotion focus, adaptive governance and responsible innovation. In accordance with the path of “demand—motivation—behavior”, this paper takes adaptive governance as the moderator, and constructs an influence relationship model of “innovative resources—promotion focus (adaptive governance)—responsible innovation”. Then this paper takes 361 managers from above the middle management level and the technical personnel of enterprises as the investigation objects, and conducts empirical research by using the structural equation model. The results show that: (1) innovative resources have a significant positive impact on responsible innovation; (2) promotion focus partially mediates the effect of innovative resources on responsible innovation; (3) adaptive governance has a positive moderating effect on the relationship between innovative resources and responsible innovation. The results enrich the quantitative research of responsible innovation, reveal the internal mechanism of innovative resources affecting responsible innovation, provide a new way for technological innovation governance and provide a new way of thinking for the transformation from the traditional innovation paradigm into a sustainable innovation paradigm.

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“…To understand the fundamental drivers of human behaviors, this research employs regulatory focus, commonly used in marketing literature such as donation behavior [26], perception of advertisement [27] and eco-behavior [28]. Especially, socially excluded people differently developed motivations.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Social Exclusion and Switching Barriers in Medicare Part D Choices

Bae

Han

2018

Sustainability

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Previous studies have shown that Medicare beneficiaries do not tend to switch their prescription drug plans (Part D), even though they can greatly save on the money spent on drugs by switching plans. To explore this occurrence, the present study focused on the concept of social exclusion-one of the most important characteristics prevalent in the elderly. This study compared the impact of two types of social exclusion on the association between psychological cost and plan switching: active (or rejected) social exclusion and passive (or ignored) social exclusion. The study's aim was to examine the moderating effect of social exclusion on the relationship between the cost of switching and willingness to switch plan to build sustainable health care system. The Prescription Drug Study supplementary to the Health and Retirement Study (HRS) data were utilized for analysis by applying a Hierarchical Linear Model (HLM) (N = 1042). The findings suggest that active social exclusion moderates the relationship between the switching cost and willingness to switch plan. This study's findings will help policymakers better understand the elderly's decision-making process pertaining to plans and promote their informed plan decisions to build sustainable health care system.

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The Effect of Regulatory Focus on Individuals’ Donation Behavior

Cited by 17 publications

References 38 publications

Regulatory focus and message framing’s effects on intention to consume ethnic food in China

Regulatory focus and message framing’s effects on intention to consume ethnic food in China

Innovative Resources, Promotion Focus and Responsible Innovation: The Moderating Roles of Adaptive Governance

Social Exclusion and Switching Barriers in Medicare Part D Choices

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