Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017) 2018
DOI: 10.2991/ebic-17.2018.94
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The Effect of Product Innovation, Product Quality And City Image on Purchase Decision of Uis Karo Woven Fabric

Abstract: Abstract-Uis

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Cited by 7 publications
(14 citation statements)
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“…Koellinger (2008) then stated that profitability plays a crucial role in the case of product innovation, and it is also an important incentive for a longer term product development. (Ginting and Sembiring, 2017). With having customer-centric hospitality offerings as the groundwork, value-creation with heightened tourist co-creation would, nonetheless, yield outcomes that comply expectations (Mathis, Kim, Uysal, Sirgy and Prebensen, 2016;Prebensen and Xie, 2017).…”
Section: Product Innovationmentioning
confidence: 99%
“…Koellinger (2008) then stated that profitability plays a crucial role in the case of product innovation, and it is also an important incentive for a longer term product development. (Ginting and Sembiring, 2017). With having customer-centric hospitality offerings as the groundwork, value-creation with heightened tourist co-creation would, nonetheless, yield outcomes that comply expectations (Mathis, Kim, Uysal, Sirgy and Prebensen, 2016;Prebensen and Xie, 2017).…”
Section: Product Innovationmentioning
confidence: 99%
“…Kualitas produk yang baik pastinya akan mempermudah konsumen dalam pengambilan keputusan dalam membeli sebuah produk (Alam, 2020). Hal ini sesuai dengan penelitian Foster & Johansyah (2019), Ginting & Sembiring (2018) dan Igir et al (2018) "menyatakan bahwa pengaruh kualitas produk pada keputusan pembelian berpengaruh positif dan signifikan. Hal ini menjadikan harga, citra merek dan kualitas saling berkaitan dalam keputusan pembelian sebuah produk.…”
Section: Gambar 1 Pengguna Smartphone DI Indonesia Periode 2013 -2017unclassified
“…Kualitas produk juga bisa mempengaruhi brand image dan keputusan pembelian (Anggadwita, Dini dan Veland (2019), Kurnianto et al (2019) serta Putra dan Nurmahdi (2020). Hasil penelitian Lutfie et al (2016), Ginting (2017) dan Waluya (2019) menyatakan kualitas produk mempengaruhi keputusan pembelian. Brand image dipengaruhi oleh label halal dan kualitas produk; Brand image juga mempengaruhi keputusan pembelian, karena produk dengan brand image yang baik akan dicari meskipun dengan harga yang tinggi (Parameswaran, 2006).…”
Section: Pendahuluanunclassified
“…Lutfie et al (2016) menjelaskan bahwa kualitas produk merupakan faktor yang mempengaruhi keputusan pembelian. Produk dengan kualitas yang baik akan berpengaruh pada keputusan pembelian (Ginting, 2017). Hipotesis 4.…”
Section: Kualitas Produk Dan Keputusan Pembelianunclassified
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