The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity

Abstract

Purpose Having Middle Eastern tourism industry as the context, this study aims to examine the impact of the four main dimensions within service innovation (i.e. product, process, organizational and marketing innovations) on tourist satisfaction; subsequently, towards the development of destination loyalty. Realized that religiosity prevails as an important social force that shapes individual behaviours, this study, hence, placed further assessment upon its moderating role, specifically in the relationships between tourist satisfaction and destination loyalty. Design/methodology/approach With adopting the approach of self-structured questionnaire, 214 usable responses had been collected for this study. Obtained data was then analyzed by conducting exploratory factor analysis, confirmatory factor analysis and multiple linear regression analysis through the usage of structural equation modelling. Findings Analysis of obtained data has revealed all the investigated dimensions within service innovation as active predictors to tourist satisfaction, with the exception of product innovation, while having marketing innovation being of highest significance. In turn, tourist satisfaction is found to greatly influence the formation of destination loyalty. Findings then provide notable indication on religiosity as a moderating factor to the proposed relationships within the investigated framework, between service innovation and tourist satisfaction, as well as tourist satisfaction and destination loyalty. Originality/value This study, thus, revealed the level of religiosity, particularly from the standpoint of Islamic perspectives, in playing a critical role towards predicting capability of service innovation on tourist satisfaction, and further, destination loyalty. Contributions hereby lie on theoretical and pragmatic insights concerning aspects of service and Islamic marketing within today’s tourism front.

Halal Industry’s Organizational Performance Factors: A Systematic Literature Review

“…As for the geographical area covered (Figure 2 Supian et al, 2019;Zailani et al, 2019), three studies were conducted in Indonesia (Hendayani & Febrianta, 2020;Katuk et al, 2020;Ratnasari et al, 2020), one study was conducted in Iran (Fard & Amiri, 2018), one study was conducted in India (Khan et al, 2019), one study was conducted in the Philippines (Salindal, 2018). In addition, one study focused on Middle East countries (Liat et al, 2020). Furthermore, two studies were conducted in cross-geographic areas: Malaysia-Pakistan (Butt et al, 2017) and Malaysia-Indonesia (Rahman et al, 2017).…”

“…Seven articles were published in 2017 (Ab Talib et al, 2017;Butt et al, 2017;Elias et al, 2017;Othman et al, 2017;Rahman et al, 2017;K. H. Tan et al, 2017; C. N. L. Tan et al, 2017), six were published in 2018 (Abdullah & Oseni, 2017;Ab Talib & Ai Chin, 2018;Baharuddin & Ismail, 2018;Fard & Amiri, 2018;Khan et al, 2019;Salindal, 2018), three published in 2019 (Karia, 2019;Supian et al, 2019;Zailani et al, 2019), and four articles were published in 2020 (Hendayani & Febrianta, 2020;Katuk et al, 2020;Liat et al, 2020;Ratnasari et al, 2020).…”

Cultural Sustainability: Teaching and Design Strategies for Incorporating Service Design in Religious Heritage Branding

“…Therefore, when considering the issue of religious tourism, it is not the same as ordinary tourism. The biggest difference between them lies in the special rituals derived from religious culture and religious loyalty [19], which also have influence on their marketing methods. In addition, religion, through the belief and recognition of the people, is able to create a kind of in-depth comfort and mental support.…”

The Role of Technology and Innovation in Creative Tourism

“…The competitive tourism industry forces managers to continue to innovate, including those engaged in creative tourism [21]. Innovation describes a novelty or change [22], i.e., new products, processes, resources, or target markets [23]. [24] state that in a competitive environment, innovation differentiates a tourist attraction from its competitors.…”