The Effect of Operating in Many Realities on Memory: An Experiment on Memory Recognition in Extended Realities

Abstract

Extended reality (XR) such as VR and AR have been increasingly adopted across domains in cognitively challenging activities such as learning, shopping, and gaming among others. There are a few concerns about the inferior cognitive affordance of XRmediated functioning, e.g., with respect to memory retention. For better understanding how different XR technologies influence memory performance (e.g., recognition), we examine the effects of VR and ARmediation on the ability to remember (i.e., recognize afterward) text and image-based information based on a 2 × 2 between-subject experiment (n = 155). The results indicate that VR had a negative main effect on text-based information recognition but no effect on image-based information recognition. AR had no significant main effect on the recognition of either information types. Overall, the findings as further supported by the interaction effects analysis, suggest that for memory recognition, it is always best to have a fully physical

Using augmented reality for shopping: a framework for AR induced consumer behavior, literature review and future agenda

“…where, who and when) AR can provide a superior or inferior shopping experience in terms of affective, cognitive, social, and behavioral outcomes. For example, the empirical evidence from Xi et al. (2021) revealed that a fully physical environment or the combination of AR and VR can provide better memory performance during shopping than using AR alone; AR might not be suitable for a certain group of shoppers given that it is associated with certain perceptual and cognitive skills (Peleg-Adler et al.…”

Impact of multisensory extended reality on tourism experience journey

“…Visual stimuli can trigger a previous experience by stimulating perceptual reenactment, enriched by other sensory stimuli (Zampini and Spence, 2004). XR can provide rich visual stimuli through an immersive environment and augment digital objects in the real world, making XR trigger tourists’ memories, both cognitively and affectively (Xi et al , 2021).…”