Introduction -Mind Genomics and the Experimental Analysis of PreferencesMind Genomics is a newly emerging branch of psychology focusing on the decision-making process for the world of the everyday. Mind Genomics works with the situations facing people every day. The goal of Mind Genomics is to explore, the everyday, how we make decisions, and how people differ from each other in the way they make the decision. Mind Genomics does not alter the world of the respondent to identify key factors driving decisions, although it could. Rather, Mind Genomics works with statements about issues and situations of everyday life, looking for the patterns without disturbing the situation. In contrast, experimental psychologists often put people into artificial situations, seeking to isolate phenomena of interest, and manipulate those phenomena as permitted by the artificial situation.Mind Genomics traces its heritage to three different disciplines:1. Psychophysics, an early branch of experimental psychology, with the goal to understand how we perceive the outside world and how that physical world is transformed into of perception [1]. A typical psychophysical study of the traditional type concerns the sweetness of a soda versus how much sugar