The Effect of Macroeconomic Factors on Online Labor Platform Users: The Case of Turkey

Abstract

This study examines the relationship between the online labour force and real economic factors. Since the Online labour index is one of the main determinants of the GIG economy, this study also reveals which macroeconomic variables the GIG economy is based on. The aim of the study is to determine the effect of real economic factors (unemployment, economic growth, inflation) on the count of online platform users. As a result of the econometric analysis conducted with Turkey's data set for the period of June 2017 -January 2021, it has been determined that real economic factors have a statistically significant effect on the count of online platform users. According to the results of the analysis, the increase in unemployment rate and economic growth will cause an increase in the count of online platform users, while increase in inflation will cause an opposite effect.