The effect of information exposure of contract manufacturing practice on consumers' perceived risk, perceived quality, and intention to purchase private label brand

Rahman, Fathony; Soesilo, Primidya K. M.

doi:10.1016/j.jretconser.2018.01.010

Cited by 28 publications

(20 citation statements)

References 39 publications

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“…Several previous studies have analyzed the effect of perceived risk on consumer behavior. Rahman and Soesilo (2018) carried out research on the effect of perceived risk on products with private labels. These products raised the consumers' level of perceived risk.…”

Section: Introductionmentioning

confidence: 99%

Intention to use online meeting applications during Covid-19 pandemic: A Technology Acceptance Model perspective

Rini

Khasanah

2021

manaj. pemasar. jasa.

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<p>This research aims to add to the repertoire on the knowledge of perceived risk effect on the intention to use online meeting applications during the COVID-19 pandemic. Data were obtained from 186 respondents using the questionnaire instrument, which had been tested, for validity and reliability. The obtained data were analyzed using the Structural Equation Model. Based on the data testing, it was found that all hypotheses in this research were accepted. Therefore, the intention to use online meeting applications was most affected by perceived ease of use comparing to perceived risk. The results showed that developingcompanies increased perceived ease of use, hence the technology is easily accepted by consumers. </p>

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Section: Introductionmentioning

confidence: 99%

Intention to use online meeting applications during Covid-19 pandemic: A Technology Acceptance Model perspective

Rini

Khasanah

2021

manaj. pemasar. jasa.

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“…Further, as a result of incremental consumers' awareness that national brands often produce private labels (i.e. contract manufacturing; Rahman and Soesilo, 2018) as well as closing gaps between perceived quality discrepancies between private labels and national brands, consumers' perceptions of discounters' private labels have significantly improved. Despite the emergence of PPLs, Schnittka (2015) found that consumers do not have higher preferences for PPLs compared to standard private labels when they perceive the retailer to be low priced (= discounter).…”

Section: Background and Hypothesis Frameworkmentioning

confidence: 99%

Consumers' brand decision: a matter of social risk

Loebnitz

Zielke

Grunert

2020

IJRDM

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PurposeThis study aims to investigate the impact of social risk and inter-tier brand competition across traditional retailers and discounters on consumers' purchase intentions in the UK.Design/methodology/approachThe authors conduct a 2 (social risk) × 3 (brand type) × 2 (retailer type) between-subjects design (n = 309; UK) experiment employing a Qualtrics online panel in the UK.FindingsThe study shows that while premium private labels (PPLs) are on par with national brands, discounter's PPLs outperform mainstream retailer's PPLs. Furthermore, consumers appear to purchase standard private labels and PPLs for themselves when shopping at a discounter but turn to national brands when shopping for socially risky situations.Research limitations/implicationsWhile Tesco's premium (Tesco Finest*) and standard private label (Tesco Everyday Value) explicitly make reference to the retailer's name, for Lidl's premium (Deluxe) and standard private label (e.g. Milbona), the discounter's name is not visible. This is something this study did not control for.Practical implicationsGiven that Lidl has opened its first US store in 2017 with ambitious expansion plans, our findings provide in particular practical guidelines for how to promote PPLs in countries where the discounter landscape is less saturated than in Germany.Originality/valueThis study provides insights into the understanding of the influence of social risk on purchasing intentions of premium private labels vs standard private labels vs national brands offered by mainstream retailers or discounters in the UK.

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“…De acordo com Rahman e Soesilo (2018), a imagem do fabricante, aliada com o endossante do produto, induz avaliações positivas dos consumidores. Essa identificação do fabricante cria uma forte associação com sua origem, fornecendo sinais aos consumidores sobre a qualidade e imagem do produto transparecidos, gerando menor risco de compra devido à qualidade percebida, (CALVO-PORRAL; MARTÍNEZ-FERNÁNDEZ;JUANATEY-BOGA, 2016;RAHMAN;SOESILO, 2018). A disposição de fornecer marcas próprias também tem um efeito positivo sobre o nível de cooperação de distribuidores obtido para as marcas de fabricantes vindas do mesmo fornecedor.…”

Section: Teoria Utilizadaunclassified

“…Esse estreitamento da relação entre o fabricante e o distribuidor na cadeia de marcas próprias, devido às exigências do consumidor, também representou a oportunidade para que ambos obtenham diversos benefícios nesse mutualismo. Os distribuidores podem obter benefícios com a imagem do fabricante em seus produtos pois quando consumidores aprendem que determinada marca própria é fornecida por um fabricante que também produz uma marca reconhecida, eles percebem menor risco e, portanto, tem maior predisposição de compra devido à procedência (RAHMAN; SOESILO, 2018). Do mesmo modo, os fabricantes também obtêm benefícios com a estratégia de marcas próprias.…”

Section: Introductionunclassified

Integração no canal de marcas próprias: visão estratégica e tática dos distribuidores

Braga

Paula

2020

Pensamento Contemporâneo em Administração

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O consumidor passou a ser criterioso em relação às marcas próprias, culminando na maior integração entre distribuidores e fabricantes para entregar produtos no padrão demandado. Portanto, este estudo analisa o posicionamento entre os elos táticos e estratégicos de distribuidores que atuam no mercado de marcas próprias. Foram realizadas entrevistas com gestores em nível estratégico e tático, além de observações em loja. Os resultados revelam o fortalecimento da relação entre distribuidores e fabricantes e a crença de consolidação da estratégia no Brasil. Os entrevistados também acreditam que o consumidor passou a se atentar mais à origem das marcas próprias.

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The effect of information exposure of contract manufacturing practice on consumers' perceived risk, perceived quality, and intention to purchase private label brand

Cited by 28 publications

References 39 publications

Intention to use online meeting applications during Covid-19 pandemic: A Technology Acceptance Model perspective

Intention to use online meeting applications during Covid-19 pandemic: A Technology Acceptance Model perspective

Consumers' brand decision: a matter of social risk

Integração no canal de marcas próprias: visão estratégica e tática dos distribuidores

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