The Effect of Green Brand Knowledge and Trust on Consumers’ Purchasing Intention: The Mediation Role of Attitude Towards Green Brands Egypt Case

Sayed, Ahmed Ragab; Saghier, Niveen Mohamed El; Sadek, Heba

doi:10.21608/acj.2021.202025

Cited by 5 publications

(5 citation statements)

References 34 publications

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“…Furthermore, it has been found that there's a causality of customer purchase intention, customer concern and beliefs, and green brand knowledge (H4 and H5 are positive and significant). Hence, it shows that customer purchase intention got affected by ecological concerns and beliefs of customers (Ahmad et al, 2018;Sayed et al, 2021;Siyal et al, 2021;Syadzwina & Astuti, 2021;Yue et al, 2020), as well as their green knowledge about the brand (Ali, 2021;Kang et al, 2013;Sayed et al, 2021;Siyal et al, 2021;Mohd Suki, 2016;Wang et al, 2019). Accordingly, customer purchase intention was driven by their ecological concern and beliefs and their knowledge about the brand, which affected their behaviour.…”

Section: Discussionmentioning

confidence: 95%

“…There's an implication of the dual role of customer concerns and beliefs, as it was mentioned by Uthamaputhran et al, (2014) that green marketing could be used to increase customer concern and beliefs towards the environment since the existence of green marketing itself naturally came from customer concern and beliefs. As mentioned by Sayed et al (2021), some companies are doing green marketing campaigns with the hope of slowly changing customer behaviour for the better to increase customer concern for the environment (Sayed et al, 2021). Therefore, it can be assumed that green marketing can be used as a strategy to improve and develop customer concerns and beliefs about the environment.…”

Section: The Relationship Between Green Marketing and Customer Concer...mentioning

confidence: 99%

“…As it was mentioned by Nagaraju and Thejaswini (2016), the FMCG sector could be seen as one of the growing industries concerned with the environment and aware of eco-friendliness. In relation to this, Sayed et al (2021) mentioned that there's a need to expand the study of green marketing in many sectors since factors contributing to its implementation may vary from one sector or industry to another. Therefore, the FMCG sector is chosen due to the industry's rapid adoption of green strategies (Wanegaonkar, 2017).…”

Section: Introductionmentioning

confidence: 99%

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The impact of green marketing on customer purchase intention: The mediating role of customer concerns and beliefs and green brand knowledge

Mulya,

Kusumawardhani

2023

DIJB

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This study aims to analyse the effect of Green Marketing on Customer purchase intention by using two intervening variables, which are Green Brand Knowledge and Customer concern and beliefs, especially on Unilever customers in Indonesia. In order to analyse the relationship between Green Marketing, customer concern and beliefs, green brand knowledge, and customer purchase intention, a research framework was developed using the Theory of Planned Behaviour. The number of samples used in this study was 192 respondents representing Indonesia. Those respondents came the age of over 17 years old and over, also aware of Unilever as a brand. The Analysis Moment of Structural (AMOS) program was used as a tool for the quantitative and structural analysis of the data utilising the Structural Equation Modelling (SEM) method. The results indicate that Green Marketing positively and significantly affects Green Brand Knowledge and Customer Concern and Beliefs. Also, Green Brand Knowledge and Customer Concern and Beliefs positively and significantly affect Customer Purchase Intention. Moreover, Green Brand Knowledge and Customer Concern and Beliefs have proven to mediate Green Marketing and Customer Purchase Intention. Accordingly, all of the hypotheses in this were accepted.

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Section: Discussionmentioning

confidence: 95%

Section: The Relationship Between Green Marketing and Customer Concer...mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The impact of green marketing on customer purchase intention: The mediating role of customer concerns and beliefs and green brand knowledge

Mulya,

Kusumawardhani

2023

DIJB

View full text Add to dashboard Cite

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“…The last dimension that has an influence on consumption value is epistemic value, which is the benefit that customers feel so that it can increase their curiosity and willingness to seek deeper information about the product. Several studies reveal that the knowledge that consumers have has an important influence on purchase intentions and behavior [61]. The use of green products can increase consumers' curiosity about environmental phenomena that occur or about other green products.…”

Section: Consumption Value Affects Green Purchase Intentionmentioning

confidence: 99%

Influencing Generation Z’s Green Purchase Intention: Roles of Awareness and Eco-Labels

Illahi,

Sari,

Ambarwati

et al. 2024

Jurnal Ilmu Sosial Mamangan

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Increasing population growth accompanied by excessive consumptive patterns encourages the exploitation of natural resources which will result in environmental pollution. Environmental problems that are not immediately resolved will certainly have an impact on the lives of the next generation. This study aims to determine the role of environmental awareness, consumption value and eco-labeling on green purchase intention in Generation Z. The theory used is the theory of consumption value initiated by Sheth et al. (1991) on how the nature of the customer decision-making process is based on 5 perceived consumption values, namely functional value, social value, emotional value, epistemic value and conditional value. The research method used is quantitative method with 135 respondents. Data analysis in this study used PLS-SEM analysis with the help of SmartPLS 3.0 software. The results showed that environmental awareness, consumption value and eco-label have a positive and significant effect on green purchase intention in Generation Z. The consumption value variable is the variable with the greatest influence on green purchase intention in Generation Z. The novelty of this research is the addition of consumption value variables using five dimensions of consumption value in accordance with the Theory of Consumption Values which are very rarely studied by Indonesian researchers in their influence on green purchase intention in generation Z.

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“…Epistemic value postulates the value that stems from a product that offers novelty, heightens curiosity, and prompts the thirst for knowledge [28]. A string of researchers had revealed that knowledge has an imperative influence on purchase intention and behavior [13,47,48]. Therefore, knowledge corroborates with purchase intention in many instances, although customers may occasionally be prone to seek information that is insignificant at a particular point of time yet may prove to be of critical importance in another time setting.…”

Section: Epistemic Valuementioning

confidence: 99%

Modeling Positive Electronic Word of Mouth and Purchase Intention Using Theory of Consumption Value

et al. 2023

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Green is a timely and crucial concept in sustainability; therefore, encouraging both public and private businesses in Malaysia to persistently promote and make attempts to put green practices into effect is similarly crucial. The green industry and its environment are under pressure as a result of its acquisition, which is still occurring at an alarming rate. Using the theory of consumption values (TCV) as the underlying theory, this study explores the potential drivers of green purchases while also analyzing the mediation effect of positive word-of-mouth. Purposive sampling was employed in this study and data analysis was conducted using covariance-based structural equation modeling (SEM-AMOS). Findings from 336 respondents highlight the significance of positive word-of-mouth, emotional value, and epistemic value, as major determinants of green purchase intention. This study offers crucial information that will aid suppliers of green goods in motivating customers to make green purchases by emphasizing high-impact product values. Additionally, the study advocates the promotion of sustainable practices by emphasizing positive word-of-mouth in sparking public interest to make green purchases.

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The Effect of Green Brand Knowledge and Trust on Consumers’ Purchasing Intention: The Mediation Role of Attitude Towards Green Brands Egypt Case

Cited by 5 publications

References 34 publications

The impact of green marketing on customer purchase intention: The mediating role of customer concerns and beliefs and green brand knowledge

The impact of green marketing on customer purchase intention: The mediating role of customer concerns and beliefs and green brand knowledge

Influencing Generation Z’s Green Purchase Intention: Roles of Awareness and Eco-Labels

Modeling Positive Electronic Word of Mouth and Purchase Intention Using Theory of Consumption Value

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