The Effect of Entrepreneurship Orientation Toward Market Orientation and Performance of Songkok Msme in Gresik Regency

Abstract

Purpose — This research aims to determine the effect of entrepreneurial orientation on market orientation, entrepreneurial orientation on the performance of MSMEs, and market orientation towards the performance of MSMEs. Design/methodology/approach — The object of this research is Songkok Micro Small and Medium Enterprises (MSME) in Gresik Regency. Findings — The results of this study indicate that entrepreneurial orientation has a significant effect on market orientation, entrepreneurial orientation has a significant effect on the performance of MSMEs, and market orientation has a significant effect on the performance of MSMEs. Practical Implications — The entrepreneurial movement plays a role in economic development in Indonesia. Although the number of entrepreneurs in Indonesia is still relatively low compared to other Southeast Asian countries, according to the 2015-2016 GEM Indonesia Report survey, the intention of entrepreneurship in Indonesia is high compared to Singapore, Thailand, Vietnam and Malaysia. Originality/value — This research uses a cluster sampling method involving 163 respondents and uses PLS (Partial Least Square) analysis tools with SmartPLS 3.0 software.

Do Entrepreneurial Orientation and Market Orientation Matter for MSMEs Performance? A Systematic Literature Review

“…Performance of a business is a crucial indicator of its success and growth. Every business and organization try to maximize its performance based on various measures (Syarifah et al, 2020). Performance of an enterprise talks about its well-being, success and growth; and every entrepreneur/owner tries to achieve highest performance for their businesses.…”