The effect of entrepreneurial orientation on Bangladeshi SME performance: Role of organizational culture

Abstract

This study explores the role of organizational culture (OC) in the relationship between entrepreneurial orientation (EO) and Bangladeshi small and medium enterprises (SMEs) performance. Their relationship obtains a substantial scholarly attention, however very few empirical studies have been conducted among Bangladeshi SMEs. Generally, SMEs contribute to the economy through employment generation, poverty reduction, innovation, social cohesion, and so on, which in turn contribute to the growth domestic product (GDP) of Bangladesh. Hence, SMEs are considered as a key reactor of economic growth in Bangladesh. Grounded on the literature and theoretical fact, a model was developed and intended to examine this relationship. A quantitative survey technique was exercised and the data were collected from the randomly selected 384 owners of SMEs in Dhaka-Bangladesh. The data were analyzed by using SEM-AMOS. Based on the statistical results, EO and OC were significantly related to SME performance and OC was found to mediate the relationship between EO and SME performance. This study will help entrepreneurs as well as policy makers make better decisions for maximizing SME performance through improving OC in the competitive global economy.

The Effect of Market and Entrepreneurship Orientation on SME’s Business Performance: The Role of Entrepreneurial Marketing in Indonesian Batik Industries

“…Entrepreneurial marketing internally plays a role in achieving the success of company goals such as profitability, increasing sales volume, and expanding the company's reach (Kalsom, 2015). The results of this study are consistent with the results of previous studies, which stated that entrepreneurial marketing has a positive and significant effect on company performance (Rasheed, 2016); (Hoque, 2019).…”

“…Entrepreneurial marketing has a positive and significant effect on the performance of Small and Medium Enterprises. (Rasheed, 2016); (Hoque, 2019). Entrepreneurial marketing has a significant effect on the non-financial performance of Small and Medium Enterprises but does not have a significant effect on the financial performance of Small and Medium Enterprises (Hempenius, 2012).…”

“…This finding says that there is an effect of entrepreneurial marketing on SME's performance. The entrepreneurial marketing approach is the most appropriate strategy for SME's performance to improve business performance (Hoque, 2019). Entrepreneurial marketing internally plays a role in achieving the success of company goals such as profitability, increasing sales volume, and expanding the company's reach (Kalsom, 2015).…”

“…Entrepreneurial marketing can affect company outcomes, both qualitatively and quantitatively (Becherer, 2012). Some researchers prove that Entrepreneurship Marketing has a significant effect on company performance (Rasheed, 2016); (Hoque, 2019).…”

The Effect of Total Quality Management on University Performance in Jordan

“…Structural Equation Modelling (SEM) is a second generation method of multivariate analysis technique (Hoque, Awang, Baharu, & Siddiqui, 2018a;Hoque, Awang, & Gwadabe, 2018g;Hoque, Awang, & Salam, 2017a;Hoque, Awang, & Siddiqui, 017b;Hoque, Awang, Jusoff, Salleh, & Muda, 2017c;Awang, 2014) thus, the researchers employed SEM so as to keep pace with the advancement in research methodology. In SEM, first run the Confirmatory Factor Analysis (CFA) procedure and after that accomplish the SEM procedure.…”