1961
DOI: 10.1037/h0046890
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The effect of effort on the attractiveness of rewarded and unrewarded stimuli.

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Cited by 62 publications
(34 citation statements)
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“…One such bias is the sunkcost fallacy, an economic error in which willingness to continue pursuit of an option is influenced by past investment in that option, rather than anticipated future returns (36,37). In economic terms, considering sunk costs is irrational, as investments committed to a course of action cannot be recovered.…”
Section: Discussionmentioning
confidence: 99%
“…One such bias is the sunkcost fallacy, an economic error in which willingness to continue pursuit of an option is influenced by past investment in that option, rather than anticipated future returns (36,37). In economic terms, considering sunk costs is irrational, as investments committed to a course of action cannot be recovered.…”
Section: Discussionmentioning
confidence: 99%
“…In the transformation path, an activity might become interesting as a result of a transformation of the reasons for doing the activity. We saw earlier, for instance, how cognitive dissonance processes can lead people to experience a task as interesting when they exert effort for no obvious reason (Aronson, 1960;Weick, 1964). Finally, Berlyne's collative variables refer to the stimulus properties that arouse interest (Berlyne, 1960(Berlyne, , 1971Nunnally & Lemond, 1973).…”
Section: An Integrated Viewmentioning
confidence: 99%
“…Interestingness can thus result from participating in tediousness. Another experiment had people fish for flashlights containing money or no money (Aronson, 1960). The fishing task was either very easy or quite difficult.…”
Section: Transformationmentioning
confidence: 99%
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“…The empirical results presented above help one understand a variety of non-common-sense phenomena that can be explained by dissonance theory. For example, the predictions of the theory can explain why dissonance reduction is stronger under conditions of low punishment than of high punishment (forbidden toy paradigm, Aronson & Carlsmith, 1963), why attitude change is stronger under conditions of low reward than of high reward (the $1/$20 experiment by Festinger and Carlsmith, 1959), and why the attractiveness of a decision alternative or standpoint increases with the extent to which a person has previously invested in this decision or standpoint (escalation of commitment, Aronson, 1961).…”
Section: Classic Formulation Of Dissonance Theorymentioning
confidence: 98%