The Effect Of Digitalization On Culinary Msmes On Increasing Sales Turnover During Covid 19 Pandemic

Purnama, Suryari; Bangun, Cicilia Sriliasta; Panjaitan, Arop Ria S.; Agung,

doi:10.34306/att.v4i1.228

Cited by 14 publications

(13 citation statements)

References 14 publications

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“…Dalam kegiatan penyebaran kuesioner dilakukan penyebaran kuesioner kepada pelaku UMKM dengan menggunakan (Purnama et al, 2022), maka sampel ditentukan 2. Indikator IT Capability meliputi : Integrasi, Accesibility, Ease to use, Adaptability (Munandar et al, 2022).…”

Section: Metode Penelitianunclassified

Model Digital Marketing Yang Berdampak Pada Kinerja Umkm Berbasis It Capability Dan Inovasi Produk Pada Umkm

Kusumo,

Solechan

2023

JUMBIKU

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The research object in this study was MSMEs in Semarang Regency. The aim of this research is to analyze the influence of digital marketing on the performance of MSMEs based on innovation and IT capability. The sample in this study was 114 respondents using a sampling method, namely the area sampling technique by selecting MSMEs in Semarang Regency. There are many sub-districts spread across Semarang Regency, so the sample was determined using quota sampling, namely that MSMEs in each sub-district were taken from 6 MSME actors spread across 19 sub-districts in Semarang Regency. The data collection method used is the questionnaire method and data analysis method using SmartPLS software. The test results show that Hypothesis 1 is accepted because it shows a positive and significant influence on the influence of digital marketing on innovation. Hypothesis 2 is accepted because it shows that there is a positive and significant influence on the influence of digital marketing on IT Capability. Hypothesis 3 is accepted because it shows that there is a positive and significant influence on the influence of Innovation on MSME Performance. Hypothesis 4 is accepted because it shows that there is a positive and significant influence on the influence of IT Capability on MSME Performance. Hypothesis 5 is accepted because it shows that there is a positive and significant influence on the influence of Digital Marketing on MSME Performance.

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Section: Metode Penelitianunclassified

Model Digital Marketing Yang Berdampak Pada Kinerja Umkm Berbasis It Capability Dan Inovasi Produk Pada Umkm

Kusumo,

Solechan

2023

JUMBIKU

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“…Several studies have shown that fuzzy improves accuracy [6], other studies explain that fuzzy models can improve the accuracy and efficiency of diagnosis [7]. Meanwhile, research [8] explains that fuzzy has high accuracy and has an effective performance for classification algorithms. Based on the advantages of fuzzy logic, this logic is often used to help the main method so as to get more optimal results.…”

Section: Fuzzy Algorithm Fuzzymentioning

confidence: 99%

An Improvement Object Detection Method Findcontour with Fuzzy Logic for Detect Balinese Script Object

Manuaba¹,

Indah²,

Fahmi³

et al. 2022

att

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The function of OpenCV can be used as a method for detecting Balinese script objects . Experiments to detect Balinese script using this function are able to detect all objects that are on palm leaf media. Objects that have been detected are literal objects and non-literal objects. This study aims to improve the detection method with the findcontour function by adding a fuzzy algorithm, to separate Balinese script objects from non-Balinese characters. The data in this study were in the form of Balinese script written on palm leaves. The Balinese manuscripts used as data in the research are new manuscripts that were deliberately written for research purposes. Fuzzy logic in this study is used to determine objects that have been detected, including script objects or not. The results are visible from the detected objects, fuzzy logic is able to eliminate 400 - 5000 objects that are not needed. Meanwhile, in terms of time, the filtering process with fuzzy logic has an impact on the ROI process being faster with an average time of less than 1 second.

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“…In research conducted (Masyhuri et al, 2021) explaining the use of the smartPLS3.0 method, it was found that the use of ICT had a significant effect on company performance, as well as innovations that were not successful in mediating the use of ICT on company performance. While research from (Purnama et al, 2022) also stated that using the MLR method, the results obtained were that the Digital Marketing variable and the use of Marketplace influenced the variable Increase in Sales Turnover partially and significantly in the culinary sector MSMEs. Marketplace to Increasing Sales Turnover simultaneously.…”

Section: Introductionmentioning

confidence: 99%

Digital Technology Mediates Business Strategies and Job Creation Law to Msme Performance in the Culinary Sector

Setiawan,

Santy,

Fitriyani

et al. 2023

JIMEA

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The purpose of this study is to determine the direct and indirect influence on the business strategy variables and the Job Creation Law variable on the MSMEs Performance in the culinary sector which is mediated by the Digital Technology variable. The research method used is a quantitative method using the SmartPLS 3.2.8 program in analyzing the data, so that it can identify the relationship between variables. The research population is MSMEs in the culinary sector in Prajurit Kulon sub-district. By using the Slovin formula, a sample result of 83 was obtained. The data collection techniques used were observation, interviews and questionnaires. Data analysis was carried out using outer model test, innerl model test, and hypothesis test.The results of the study are suspected to have a direct influence on the variables of business strategy and the Job Creation Law on the Performance of MSMEs in the Culinary Sector mediated by digital technology. This research is expected to help improve the performance of MSMEs in the culinary sector in the Prajurit Kulon district, Mojokerto City, and can be a reference and study for research on digital technology that mediates business strategies and the Job Creation Law on MSME performance.

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The Effect Of Digitalization On Culinary Msmes On Increasing Sales Turnover During Covid 19 Pandemic

Cited by 14 publications

References 14 publications

Model Digital Marketing Yang Berdampak Pada Kinerja Umkm Berbasis It Capability Dan Inovasi Produk Pada Umkm

Model Digital Marketing Yang Berdampak Pada Kinerja Umkm Berbasis It Capability Dan Inovasi Produk Pada Umkm

An Improvement Object Detection Method Findcontour with Fuzzy Logic for Detect Balinese Script Object

Digital Technology Mediates Business Strategies and Job Creation Law to Msme Performance in the Culinary Sector

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