Model Digital Marketing Yang Berdampak Pada Kinerja Umkm Berbasis It Capability Dan Inovasi Produk Pada Umkm
Haryo Kusumo,
Achmad Solechan
Abstract:The research object in this study was MSMEs in Semarang Regency. The aim of this research is to analyze the influence of digital marketing on the performance of MSMEs based on innovation and IT capability. The sample in this study was 114 respondents using a sampling method, namely the area sampling technique by selecting MSMEs in Semarang Regency. There are many sub-districts spread across Semarang Regency, so the sample was determined using quota sampling, namely that MSMEs in each sub-district were taken fr… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.