The Effect of Destination Social Responsibility on Tourists&amp;rsquo; Satisfaction: The Mediating Role of Emotions

This study applied the relationship quality theory to examine how destination social responsibility (DSR) impacts revisit intentions through the mediation of destination preference and relationship quality (i.e., tourist satisfaction and identification). An integrated model was proposed and tested by using survey data from an urban tourism attraction in China. The findings indicate that DSR positively impacts destination preference and tourist satisfaction, but it does not have a significant influence on tourist-destination identification. Destination preference directly affects tourist satisfaction and tourist-destination identification, which in turn positively influences revisit intentions. This study offered theoretical and practical contributions to the research of destination social responsibility.

How does Perceived Destination Social Responsibility Impact Revisit Intentions: The Mediating Roles of Destination Preference and Relationship Quality

Huang

2018

Destination Service Encounter Modeling and Relationships with Tourist Satisfaction

Zhou

Wang

2019

Tourists are in contact with two types of services at destinations: enterprise services offered by tourism enterprises (e.g., hotels, shops, restaurants, etc.) and public services (public transportation, public information, public safety, etc.) provided by the local government. Following Churchill’s (1979) procedures, a model of destination service encounters (DSEs), including four dimensions (i.e.,enterprise personal interaction encounters (EPIEs), enterprise physical environment encounters (EPEEs), public personal interaction encounters (PPIEs), public physical environment encounters (PPEEs), and 10 subdimensions, was constructed. Then, the effects of DSEs on tourist satisfaction (TS) were tested with data collected in Shaoshan Township, China. The results revealed that EPIEs, PPIEs, and PPEEs had significant positive effects on TS. This model promotes the application of service encounter (SE) theory in destination management, and it offers implications for the synergy management of public and private sectors at destinations to improve tourist experiences.

Do the Social Responsibility Efforts of the Destination Affect the Loyalty of Tourists?

Hwang

2019

Tourist loyalty is one of the most crucial aspects in determining the sustainable growth of a tourism destination. In attempting to find an aspect that boosts tourist loyalty for sustainable development of a tourism destination, the role of destination social responsibility (DSR) has begun to attract the attention of researchers and tourism stakeholders. This study empirically examines the structural relationship between DSR, destination image, and tourist loyalty using data collected from international tourists who have visited Hoi An in Vietnam through a self-administrated survey. Also, this study takes the cultural differences between Asians and Westerners into consideration regarding insights on tourism marketing. The results show that the socially responsible behavior of a tourism destination positively affects tourist loyalty by forming a positive image of the destination. And the results of the comparison between the Asian and the Western groups on the structural relationships of the perceived DSR, destination image, and tourist loyalty show that different cultures afford different degrees of importance to the components of DSR.