Jahrbuch Der Publizistik- Und Kommunikationswissenschaft 2020
DOI: 10.21241/ssoar.66880
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The effect of democratic media quality on user engagement on Social Media: An Analysis of the contents of five Swiss news media outlets on Facebook

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“…The most obvious explanation is misinformation spread on social media (Gabarron et al, 2021), which can hamper adherence to preventive measures (Roozenbeek et al, 2020). In addition, on a more subtle level, the characteristics of social media impair the quality of information: low-quality news content on social media has been associated with more user engagement than high-quality news (Häuptli et al, 2020). Another aspect is that social media may restrict traditional elites from communicating policy measures.…”
Section: Discussionmentioning
confidence: 99%
“…The most obvious explanation is misinformation spread on social media (Gabarron et al, 2021), which can hamper adherence to preventive measures (Roozenbeek et al, 2020). In addition, on a more subtle level, the characteristics of social media impair the quality of information: low-quality news content on social media has been associated with more user engagement than high-quality news (Häuptli et al, 2020). Another aspect is that social media may restrict traditional elites from communicating policy measures.…”
Section: Discussionmentioning
confidence: 99%
“…Fourth, due to the increasing importance of thirdparty platforms, it would be necessary to examine media types including third-party platforms (e.g., outlets' Twitter accounts, Facebook pages etc.) to check to what extent outlets possibly adapt to the platforms' logics and change their hard news orientation (Häuptli, Schwaiger, & Eisenegger, 2020;Steiner et al, 2019).…”
Section: Discussionmentioning
confidence: 99%