“…The activities of media corporations can influence population health and well-being ( Brown and Witherspoon, 2002 ), including the role they play in framing health issues ( Weishaar et al , 2016 ). Social media sites have become central to how young people connect and socialize, express their creativity, become engaged in debates and discussions and form their identities ( Juvalta et al , 2023 ; Lyons et al , 2023 ). For the health promotion and public health communities, they have also provided unique ways to connect with young people ( Ferretti et al , 2023 ; McCashin and Murphy, 2023 ; Taba et al , 2023 ), and have been powerful platforms to motivate activism and advocacy around important health and social issues, such as the climate crisis ( Boulianne et al , 2020 ; Knupfer et al , 2023 ).…”